Avril Lavigne range
Avril Lavigne is to release her own range of perfume, shampoo and bath soaps.
The ‘Girlfriend’ rocker filed an application with the US Patent and Trademark Office last December, the first step to launching her own cosmetic range.
Avril applied for a patent for: “Fragrances and perfumery, aftershave, pre-shave, bath oil, bath soap, shower gel, body shampoo, deodorant for personal use, tissues impregnated with cosmetic lotions, bath crystals, bath milks, dusting powder, body lotion, body splash, body cream, hand lotion and talc.”
Avril is the latest in a long line of celebrities to release their own fragrance.
Britney Spears, Paris Hilton, Hilary Duff, Jennifer Lopez, Gwen Stefani and Kate Moss have successfully created their own scents.
In 2006, celebrity fragrances were the fastest-growing segment of the $2.9 billion US perfume market.
Sales of Lopez’s fragrances Glow and Live Luxe made her $77 million in 2006, while Victoria and David Beckham’s his-and-hers `Intimately Beckham’ scents were among the most popular Christmas gifts last year.
Speaking about the perfume, Victoria said: “Why is this different from any other celebrity fragrance? The fact that I have spent a lot of time checking all the details. We are not just saying, ‘We are celebrities, put our name on it.’ I love to be involved with the whole process.”
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