What is Jeuveau?

Anti-wrinkle injections have always been a controversial topic. Whether you’re for or against it, there’s no denying that injectables are becoming increasingly popular for women of all ages. Especially when it comes to anti-wrinkle injections or muscle relaxants such as Botox. Jeuveau, a new alternative to Botox, has just been approved in the US and it’s set to completely change up the injectables industry.
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We spoke to Registered Cosmetic Nurse, Kelly George, to find out everything you need to know about Jeuveau and what it means for anyone interested in getting rid of their frown lines...
What is Jeuveau?
Jeuveau is the latest Brand of botulinum toxin to receive approval for use in the USA. It is due to be released in the American aesthetic market later this year.
Why is Jeuveau’s entry into the neurotoxin market such a big deal?
A new brand has the potential to shake things up in the market. Currently it is widely accepted that there is one premium brand, and the other available options are less reliable. It has been reported that Jeuveau will be sold for up to 30% less than the market-leading brand. If Jeuveau can truly compete in terms of safety, efficacy and longevity, it might help drive prices down.
As a registered cosmetic nurse, how will Jeuveau impact you and the work that you do?
Hopefully, the introduction of a new wrinkle relaxant will provide greater choice and therefore enhance patient outcomes. A very small number of patients develop anti-bodies to certain strains of neurotoxin. Having another strain on the market may allow those patients to be successfully treated.
Can you explain how neurotoxins work?
We create facial expressions (smiling, frowning) through contraction of facial muscles. With repeated expression, lines (wrinkles) will form on the surface where the skin folds. Neurotoxins temporarily prevent the action of the muscles that create the line, therefore reducing the appearance of wrinkles.
At what age do you think it’s appropriate for patients to start injectables?
There is no hard and fast rule on this, and the appropriateness of treatment should be determined during a medical consultation. However the patient should be over 18 years of age and preventative treatment is always better than cure. The aim is to gently relax the muscle early enough to prevent wrinkles from forming in the first place, but not so early that the patient begins to look unnatural. For younger, “prevention” patients, best results are achieved with lower dosing.
What areas can a neurotoxin like Jeauveau treat?
The initial FDA approval is for use in the frown lines. But it is reasonable to expect that injectors will treat other areas including crow’s feet and forehead lines.
How long until Jeuveau will reach us in Australia?
Realistically, it could be many years before we see this new drug on our shores. TGA approval is a lengthy and costly process, however as a cosmetic injector I will be eagerly watching the results that come out of the USA later in the year!
What do you think about Jeuveau? Have you tried anti-wrinkle injections?
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I don’t like the idea of putting chemicals into my body. I think if you take care of your skin you should be able to still look good while aging gracefully
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I don't have a peace about putting poisonous cow stuff into my body! Defnitely not for me.
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Im only 27 and have 2 very deep forehead lines im very self conscious about and have been looking into the MANY different options.. think i may hold off a year and save for a more preventive approach
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I’m too much of a wuss to try Botox or other injectibles. It’s not actually the injections themselves, I have no issues with needles, it’s just that my body is so sensitive inside and out to ‘foreign’ compounds I never know what reaction I might have. And once it’s under your skin it’s not like you can just wash it off, no, you have to wait months for the stuff to wear off/stop reacting.
Nope, I think I can safely say I’m never going to be a candidate for anything that is not topical.
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I’ve never tried anti-wrinkle injections, but it’s definitely something I would consider.
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Would definitely try Jeuveau or any of the other Fillers to enhance my looks if I could afford the procedures to get them done, another thing to add to my Wish List.
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I would love to get this. I really want some botox and a little filler in my 11 lines. I always scrunch that area up when in the sun, and when cranky. To have that softened would be awesome. Unfortunately it isn't in my budget to do these procedures :(
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I have recently had Botox done (barely a week into it) simply to try. The place I had it done doesn’t do that “plastic face” but in fact does it very conservatively. It does make me look more fresh, like I had been getting my beauty sleep plus my 8 glasses of water a day, which I don’t, being a new mom and all.
The only downside is that as I am very expressive, I get anxiety that My muscles won’t frown as much when I’m upset lol. Good for other people! I’m glad this is not permanent so I can really weigh if this is something I’m happy to try again.
It’s not bad to try really. There is serious stigma directed towards the procedure and the people who choose to do it. It really is non-event (says my face too).
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It will be interesting to see when this becomes available here.
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Not really into injections but this sounds quite interesting for sure
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Still injections, a different competitor brand for Botox. I am not a big fan of plastic face.
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I appreciate why someone would choose to have anti-wrinkle injections on their face, but I don't think they're for me.
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At first I thought that this would be a new product not a new brand to complete against the well known botox brand...
Competition is good for consumers and though I don't envisage using botox it is still a good thing.
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Personally I don't think I will lean towards injections in the future, however a very interesting read of where that particular industry is evolving into.
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I’d love to try this cheaper alternative. Come on TGA we need this approved haha
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Oh no I can't come at needles in my face. Too scary
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I have used both Botox and Dysport over the years and I have found that Botox gives me a better result and lasts longer.
One of the beauties above has asked when to begin - there is no hard and fast rule, but these injections can also be used to prevent the wrinkles forming in the first place rather than just treat the wrinkles after they are there.
However, as pointed out above, whichever injection is used, they are not cheap, but they DO work and personaly, whilst I don't particularly wish to look younger, I do like to look better!
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Can B.H. get us on a trial?
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Not for me, I will stick to creams and treatments
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Definitely look more natural, and who cares really about a few lines!!
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Interesting!! Would love to see some before and after photos!
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No way - not for me, age gracefully as they say.
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