Top 10 most-reviewed anti-ageing serums

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Facial serums can be confusing. They’re the kind of product that not everyone completely gets, but when used (and used correctly)…well, you’ll wonder how you ever lived without them.

Besides being super-nourishing, a lot of serums have some serious age defying super powers – from smoothing fine lines and wrinkles, to brightening and evening out your skin, a serum can really benefit your complexion. But if you’re looking to switch up your signature serum, how do you know which one will work best for you? Seems like a bit of a tough task, right? Well, at least it would be if you didn’t have beautyheaven members to rely on for some A-grade reviews.

So whether you’re a retinol superstar, something with squalane or a brightening booster, we;ve  put together a list the top 10 most-reviewed anti-ageing serums. Get a pen and paper ready and let your fellow bh-ers help you discover your next must-have serum…

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#1: Lancome Advanced Genifique Youth Activating Concentrate

This serum is iconic, and our members agree – as if it wasn’t already amazing enough, the brand recently updated the formula with a new complex of seven pre and probiotic fractions to help activate visible signs of youthful skin. We’re big fans.

Reviewers said: “This is a unique serum with a hydrating, non-oily texture. Firstly, one of my favourite things about this serum is the clever and hygienic packaging and dispenser, that seems to dispense the right amount of serum each time. It doesn’t cause any irritation and I find it actually soothes and smooths my skin when it is slightly irritated. It’s quite pricey, but considering you only need a few drops each time, one bottle does end up lasting a few months.” – dramsay82

Read all Lancome Advanced Genifique Youth Activating Concentrate reviews…



#2: Estee Lauder Advanced Night Repair Synchronised Recovery Complex II

A superstar serum that works to slow down the signs of premature ageing, reduce the appearance of lines and wrinkles, and improve the evenness of skin tone? Overachiever alert. It maximises the power of skin’s natural night-time renewal to leave you looking super refreshed in the A.M.

Reviewers said: “I received a sample of this serum and fell in love with it! Now I mix it in with my vitamin C serum at night and in the morning I can’t believe my eyes. My skin simply glows, feels so hydrated and smooth. I find it also really softens the fine lines we all hate so much.” – SanazT

Read all Estee Lauder Advanced Night Repair Synchronised Recovery Complex II reviews…

#3: Elizabeth Arden Advanced Ceramide Capsules Daily Youth Restoring Serum

Down to try single serve skin care? These anti-ageing capsules are a great place to start. The serum inside them is formulated to enhance the skin’s barrier repair function and boost hydration whilst also working to aid the appearance of fine lines.

Reviewers said: “There is only one word to describe this serum and that is luxurious. It comes in individually packaged capsules, which makes applying the right dosage easy. I use a needle to pierce the capsule to make dispensing easy. This serum is fragrance-free and silky smooth. I have noticed a considerable improvement in my skin since using it. It absorbs easily and does not leave a greasy residue”. – GeeJ

Read all Elizabeth Arden Advanced Ceramide Capsules Daily Youth Restoring Serum reviews…

#4: Lancôme Visionnaire [LR 2412 4%] Serum

An anti-ageing treatment serum that helps to minimise the appearance of wrinkles whilst tightening and reducing pores, it’s practically your secret weapon when it comes to skin tone and texture. It’s also gentle enough for use on sensitive skin types, a definite bonus.

Reviewers said: “It has a very light consistency and I think that’s where it proves to be a standout among other serums. It spreads so cleanly and smoothly on my face and allows my morning moisturiser to be applied easier and without pulling or feeling tight on my skin. Now that I’ve started using it and have been using it for a while now, I am hooked on using it all the time as my start in my daily morning routine.” – CherryBlossom

Read all Lancôme Visionnaire [LR 2412 4%] Serum reviews…


#5: L’Oreal Paris Age Perfect Golden Age Serum

Specifically formulated to hydrate and brighten mature skin, this lush serum is boosted with pink-hued micro-pearls to offer a radiant, rosy-looking luminosity. It’ll plump, tighten and awaken your glow so your face looks fresh and youthful. Sign us up.

Reviewers said: “L’Oreal has really excelled with this serum. It is seriously so very wonderful for my skin. It is designed for those beauties in the 60+ range, and even though I’m not quite there yet, I still found that this serum had benefits to offer me. It has such a light texture and applied easily and was quickly absorbed into my skin. My skin felt hydrated without any greasy or sticky feel to it.” – Meedee

Read all L’Oreal Paris Age Perfect Golden Age Serum reviews…

#6: NIVEA Hyaluron Cellular Filler Elasticity & Re-Densifying Anti-Spot Treatment Serum

Containing highly effective anti-pigment technology specifically developed to reduce the appearance of existing age spots, this elasticity-boosting serum helps to reduce wrinkles and increase skin’s hydration levels.

Reviewers said: “As well as fading some discolouration on my cheeks, I found it excellent for reducing the redness at the sides of my nose and also for brightening the skin around my eyes and reducing the dark circles.” – Caty

Read all NIVEA Hyaluron Cellular Filler Elasticity & Re-Densifying Anti-Spot Treatment Serum reviews…

#7: Botáni Olive Skin Serum

Keen to take your complexion from dull and lifeless to radiant and refreshed? This lightweight, non-oily formula is here to help. It absorbs super quickly, locking in moisture in a flash whilst also working to reduce pigmentation on a long-term scale.

Reviewers said: “The olive serum works superbly. It really hydrates my face day and night, without being greasy. My skin used to flake around the mouth area and underneath my cheeks, but since using this my skin is not as dry as it used to, which is brilliant.” – sakura783

Read all Botáni Olive Skin Serum reviews…


#8: L’Oréal Paris Age Perfect Intense Nutrition Repairing Serum

A deeply nourishing serum enriched with New Zealand Manuka Honey and developed specifically for women aged 50+, it works to soften and strengthen skin, helping to restore radiance, bounce and hydration.

Reviewers said: “It’s so hydrating and makes your skin feel great. I hate with other serums how you have to wait ages to do your makeup because its taking so long to sink in, this one sinks in straight away. Since I’ve started using this serum my skin looks way better & I’m needing to wear less makeup than ever.” – kakid66

Read all L’Oréal Paris Age Perfect Intense Nutrition Repairing Serum reviews…

#9: A’kin Cellular Radiance Booster Oil

This multitasking formula contains six Certified Organic extracts, including pomegranate, amaranth, sea buckthorn, rosehip, calendula and chamomile, which are all rich in omegas three, six and nine to improve skin radiance and fight the visible signs of ageing.

Reviewers said: “If you’re not using a serum on your face morning and night, or you are looking for a great all-rounder, A’kin’s Revitalising Cellular Radiance Serum is certainly worth trying. It contains many skin loving ingredients, [and] all these ingredients assist to fight the signs of aging.” – Lily Mei

Read all A’kin Cellular Radiance Booster Oil reviews…

#10: Olay Regenerist Micro-Sculpting Serum

A non-greasy serum infused with the highest concentration of the brand’s signature amino-peptide complex, it helps to soften the appearance uneven tone and texture, leaving skin brighter, smoother and significantly firmer.

Reviewers said: “I have a few favourite brands that I rely on for my skincare but in 60 years nothing beats Olay Regenerist Micro-Sculpting Serum. You only need a tiny amount. It goes on like silk and leaves your skin feeling heavenly and glowing. It is the one constant that I always have in my bathroom cabinet. I have actually broken into the bottle to scrape out the last little bit!” – kezzago

Read all Olay Regenerist Micro-Sculpting Serum reviews…

Main image credit: @jadeybabah

*This article has been updated since its original publication date.

Do you use any facial serums? Which is your holy grail anti-ageing product?

Share your thoughts

Comments 12

  1. I’m using Serum quite regularly but am wondering whether it is really necessary. I love the feel when it it applied but does it really make such a different to the skin? Maybe I am using the wrong serums for my skin type…..I just don’t know.

  2. I can’t believe I’ve used 8 out of the 10 mentioned serums. My favourite day time serum is still the L’Oreal Age Perfect Golden Age Serum, and I also like the Age Perfect Intense Nutrition Repairing Serum for night, plus the NIVEA Hyaluron Cellular Filler.

  3. I was lucky enough to be chosen by Beauty Heaven to be on the Lancome Advanced Genifique Youth Activating Concentrate trial team. It was nice however it did make my skin breakout quite badly.

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