The next big thing: puraceuticals

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The next big thing: puraceuticals

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You’re probably thinking what on earth is a puraceutical, right? Well, put simply, puraceuticals bridge the gap between cosmeceutical ‘functional’ skincare and natural ‘feel-good’ formulas. The clue is in the name: cosmeceutical results without the ‘unfriendlies’. Pure skincare, pure and simple.

Pod Puraceuticals (or Pod for short), an Aussie brand, is dominating this field. Its nutritionally-complete products have been precision-blended to include natural or nature-identical cosmeceutical actives, natural vitamins and minerals, natural vitamin-rich
oils, natural antioxidant and plant extracts and natural aroma-therapeutic fragrances to achieve naturally beautiful skin.


Bh picks of the puraceuticals set:
Pod Puraceuticals Liquid Facelift
This intensive anti-ageing face treatment contains cosmeceutical actives including a triple lift complex, which helps to tighten and strengthen skin’s connective tissues, thus reducing the appearance of sagging and wrinkles. It’s packed with antioxidants, pomegranate and green tea, which help to reduce inflammation and fight free radicals and Australian Kakadu plum which brightens and tones the skin.


Pod Puraceuticals Liquid Detox
This anti-ageing facial cleanser contains a blend of cosmeceutical actives including a triple enzyme (which exfoliates and removes dead, dull and blemished skin cells), antioxidants pomegranate, green tea and calendula (which help to reduce inflammation and fight free radicals), mango shea oil (which delivers omega 6, 9 and vitamin A) and nurturing aromatherapy fragrances including rose and Australian sandalwood.


Pod Puraceuticals Liquid Eyelift
This intensive anti-ageing eye treatment contains a peptide and collagen complex which reduces puffiness and strengthens skin’s connective tissues, helping to eliminate under-eye circles. Rosehip, evening primrose, shea and jojoba oils deliver omega 3, 6, 9 and vitamin A to the skin, leaving the eye area clear and bright.


Pod Puraceuticals is available online at www.podpuraceuticals.com, Pulse Pharmacies, and Healthy Pharmacies nationwide. Select Terry White, Giants, Discount Drug Stores, and Amcal pharmacies.

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