Australians are obsessed with this $35 ‘natural’ retinol

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Within the skin care ingredient hierarchy, retinol is arguably the most elite. The concentrated vitamin A provides unrivalled youth-regenerating benefits, pore minimisation and acne-healing properties. But for those with sensitive skin or in the midst of a pregnancy, this ingredient is off the cards.


However, it’s natural alternative bakuchiol (bah-koo-chee-all), will help to provide similar potent benefits of retinol, and remove the potential and often harsh risks like susceptibility to sunburn and skin irritability. 

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With one bottle of Australian skin care label MooGoo’s Bakuchiol Serum selling every two minutes, it’s safe to say Australian’s are widely adopting the natural ‘retinol’ into their regimens (and for $35 a bottle, we can understand why).

CEO of MooGoo, Melody Livingstone, reveals that after extensive research, they’ve finally discovered a gentle, silky formulation that can “pack the same anti-ageing punch as retinol, but without the negative effects” as she explains, “retinoids work by prompting surface skin cells to turn over and die rapidly, making way for new cell growth underneath”.

And while that’s positive, it can also mean trouble for sensitive skin, “they hamper the breakdown of collagen and thicken the deeper layer of skin where wrinkles begin, but can have nasty side effects, including burning, redness and irritation”.

So for pregnancy pigmentation relief or anti-ageing benefits for sensitive skin, bakuchiol is worth the call up. 

 For other bakuchiol products, bh recommends Trilogy’s Bakuchiol+ Booster Treatment, Ole Henriksen’s Goodnight Glow Retin-ALT Sleeping Crème ($90, at Sephora), Indeed Labs Bakuchiol Reface Pads

Main image credit: Getty

Have you ever use bakuchiol? What did you think? If not, will you try it?

Have you tried any of the products mentioned?

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Comments 41

  1. No, never tried. I’m just sticking for now with vitA forms that are proven clinically to work. So with time, if there is enough of evidence that bakuchiol does anything, I may try.

  2. My skin is rhino tough, so I don’t have any problems with retinol.

    I got excited for a moment, about Indeed Labs being back at Bh – but they’re not! This is a new article, so I wonder why Ruby put a link to a brand that has left Bh?

  3. I’m currently using a bakuchiol serum and loving it. I have no issues using regular retinol but the bakuchiol serum just happened to come my way and I thought why not.

    Retinol isn’t vegan while Bakuchiol is plant derived so I’m loving it for that reason as well.

  4. I’ve never heard of this. I have tried some retinol products. My skin can be a bit fussy so I have to be careful. I find it’s OK as long as it’s a good quality product.

  5. I’ve just started using Trilogy’s bakuchiol “booster” & so far my sensitive & rather fussy skin seems to be tolerating it pretty well. Fingers crossed that continues as I know my skin wouldn’t handle traditional Vitamin A/retinol serums.

    EDIT: Spoke too soon. My skin has started going a bit red post-application, plus the slight eczema patches I have on my forehead have flared up again. I had high hopes for this serum, but alas, I don’t think I can continue using it. sigh Might have something to do with the high percentage of bakuchiol (4%).

  6. I’m having an extremely sensitive skin and I’m very new to all the points mentioned in the article. Found it to be very useful. Thank you and expecting many more such reliable articles in the future.

  7. I’ve been using Trilogy Bakuchiol+ Booster Treatment for the last week or so, and so far, my skin has been tolerating it. I will probably try other products with bakuchiol to see how they compare.

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