If there’s one thing we feel strongly about when it comes to beauty, it’s that a one-size-fits-all product just doesn’t work.
Sure there might be partners, dads or brothers out there who hold the upsetting belief that they can get away with using an all-in-one body wash, shampoo and face cleanser. However, for us beauty lovers, that’s simply never going to cut it.
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We’ve seen skin care brands explore the world of customisation and technology, such as the Clinique iD range or Rationale’s DNArray, which uses DNA testing to create a skin care routine.
Although, up until now, we haven’t seen anything like PROVEN, and not just because of a unique marketing angle, but because scientific research confirms it. Technology meets beauty as this skin care brand focuses on personalisation like we have never seen it before.
Based on over 47 factors including environment, lifestyle and gene expression, PROVEN has created a database with over 20,000 different skin profiles to cater to your specific skin care needs.
Yes, you read that correctly: 20,000 different skin profiles.
That makes the usual 4-5 (dry, oily, sensitive, normal, combination) seem as though they aren’t nearly as targeted as they could be.
In what is being dubbed ‘the future of skincare’, founder Ming Zhao, spoke to forbes.com to discuss how the process of her clean, non-toxic skin care range actually works. “We aren’t just bottling one product to fool the masses. We are utilising science, technology, and hundreds of ingredient combinations to provide specific skincare that actually works for YOU!”
Just scratching the surface of how our lifestyles can impact our varying skin health needs, Zhao explains, “have you ever thought about the fact that living in the mountains may mean you are showering in harder water than someone living near the beach— or that living in a cold climate and using a heater can deeply impact your skin? Details like these can have a considerable effect on ingredients and their ability to be as effective as possible.”
So how does it work?
The process is extremely straightforward, only consisting of three products. And the price tag won’t break the bank either.
By heading to PROVEN’S website, here, you will then be presented with the option to take their complementary Skin Genome Quiz. The quiz won’t take you more than three minutes and it takes you through a list of questions outlining your skin care concerns, diet and lifestyle habits. Similar to if you were having a consultation with a dermatologist.
As you fill in each question, a list of ingredients begins to formulate on the screen. Whether that’s green tea extract, recommended after selecting that you lead a stressful lifestyle, or retinol, if you’ve pointed out you are concerned with fine lines.
After this is complete and your results are formulated, you will receive a list of the product from the PROVEN range that is tailored specifically to your needs (but don’t worry you don’t have to commit to buying them).
Being the first in its field, PROVEN is an exciting one to watch and we’re looking forward to what the future holds for other brands extending their skin type profiles.
Main image credit: @provenskincareWould you be shopping for your skin care this way?
Price range?
Interesting new take on skin care
It doesn’t really sound too different to me.
Didn’t like the Quiz at all to many private questions and it wouldn’t accept my Postcode.
Every one of us is unique and different and need different Skincare Products that suit our needs and lifestyles.
I am always waiting for a brand that does customised skincare
It would be fun to have a go and do the quiz to see what products are recommended!
Interesting concept.
I did the quiz but then it asked for my email. Pass.
Not keen on the quiz idea. What happens to all that information?
Sounds interesting but I dont like sites that want to email you the info because then they start emailing you constantly.
Wow 20,000 different skin profiles. That is so fascinating!
So much time and research has definitely gone into it and yes for a more in depth way to find the best skin care they will ask lots of questions! Sounds really good =)
Thought provoking. I did laugh at the all-in-one product blokes use. How true.
Tried the quiz. Asks for a zip code – and won’t accept anything but US zip codes. And also won’t print you the results unless you give them an email address.
Don’t bother trying unless you’re happy for them to collect your email address.
Already shopping for skincare by what skin concern I have and only what skin needs. There are compound pharmacies here (no need to go overseas to shop for things) that compile a thing specific person needs, just for some formulas one needs prescription form their doc (such as tretionin, HQ, etc. are very potent and one needs certain dose depending on the skin condition). Quiz is done by a human and skin assessed by a human. I prefer this.
I have to admit I’m a little skeptical of this because they’ll be recommending ingredients and products in their own range (I don’t really need an extensive quiz to choose products related to my age and skin type – it’s pretty obvious). It’s more like an interesting marketing model, but I’ll try to keep an open mind.
Yep same here, I got peeved at the email thing.
Tried the quiz out but couldn’t get past the Zipcode so I gave up. Was interested to see the different ingredients popping up as you answered each question though. Perhaps take note of those ingredients and do your own search for suitable products?
I think Ill try the quiz. I am curious.
ditto with the quiz, I put in a us zip code but yes got the email request so no go. I looked at the website and it costs $145 (US) for 45-60 days worth of product. However, it isn’t actually available outside the US.
Interested to take the quiz!
Will check this out.
I was curious & intended to use an email address I seldom use, but I couldn’t get further than the zip page. It wouldn’t accept my Aussie postcode!
I’ve marked richa01’s post, several posts below as SPAM!