If no amount of finishing powder or primer prep is keeping your base mattified, perhaps it’s time to try ‘jamsu’. In a technique that sounds completely counter-intuitive, this Korean viral beauty hack involves dunking your head into a bucket of cold water in a bid to set your makeup for the day and mattify oily skin.
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‘Jamsu’ which translates to ‘diving’ or ‘submerging’ is said to leave a flawless, airbrushed finish and promises to carry our makeup through the most humid of summer days.
So how exactly does it work?
After applying your base (this includes your primer, foundation and concealer), take a loose baby or talcum powder and dust it across your face until lightly covered.
After this step, set up a bowl of cold water and submerge your entire face, all the way up to your hairline.
Once finished, pat your face dry with a towel and apply the rest of your face, including your eyeliner, mascara, and lips. And voila, you have a flawless finish.
But, be careful…
For those with sensitive skin or acne-prone skin, we recommend sticking to your setting sprays or non-comedogenic setting powders. While this method may set your makeup and take away excess shine, it can also compromise the ability for your skin to breathe and lead to clogged pores. To avoid potential congestion it is important to do a thorough double cleanse at the end of the day.
bh recommends: NYX Professional Makeup Setting Spray
Check out a video of ‘jamsu’ in action here.
Main image credit: @goop
Have you ever heard of this technique? Will you try it?
A bit bizarre. I’ll stick to my setting spray thanks.
I’ve heard of it but I always wondered, won’t your foundation and concealer come off when you dunk your head?
Nope, but have seen people doing this quite a wile back, for laughs…even more than a year ago. A good powder works for me.
Luckily I don’t have oily skin as I wouldn’t try this.
As I was reading this, I was seriously considering trying it – until I got to the last paragraph. I’m blemish & blackhead-prone, so I’ll give it a miss.
It sounds as though the talc binds and sets like concrete. I don’t have oily skin fortunately.
Oh yes oil for oily skin
Sounds interesting. not something that I would try but I would be interested to hear from someone that had,
Luckily I don’t have oily skin so there’s no need to attempt this.
Bizarre! No thanks! Thankfully I don’t have problems with oily skin.
Well this is different.
How is the end result different to spraying your face?
This looks new
I saw this years ago and I actually tried it! It was so bizarre but it worked. It felt like I had a mask on my face though and I was worried about clogged pores all day. This may be good for stage makeup
lol yeh I think it could get real messy!
I haven’t heard of it before – I won’t be hurrying off to try it though!
Never heard of jamsu quite unusual method prefer the Spray setting for foundation.
I would be too worried about ruining my makeup to try this.
Wouldn’t this just wash everything off?
I have dry skin so I don’t feel the need to try this.
I think I have heard of this technique, but it’s not one for me as I have sensitive skin. Shall stick to my setting spray instead.
Very weird
Ummm… NO…. Doesn’t make sense…
The video looks like it actually works, but I think for me it’s probably too much effort. I would try it out once just out of curiosity though.
I don’t have baby powder and I wouldn’t like perfumed general talc on my face
I’ve never heard of this before! It looks very odd, but it does look good on her………..I think I will stick to my setting spray (less complicated).
Not for me I can tell my sensitive skin wouldnt react well to this process!
Never heard of this method.I am lucky don’t have oily skin.
Not relevant to me, I have very dry skin.
I have heard of this but not keen to try it.
Hmm, bit too odd for me I think!
Never heard of this.
Not for me as I don’t have oily skin
My skin is dry so no I don’t think this is for me.
yes, quite unusual.
Thanks for the information. My sensitive skin doesn’t suit this.
interesting, never heard of this before
can’t say I’ve heard of this before, will have to try it