Although her previous tips and tricks have been a little controversial (who remembers the “only apply SPF to the high points of your face” saga?), Gywneth Paltrow still manages to command our attention when discussing her skin care routine.
And this time she’s back to launch the latest product into Goop’s skin care line, the GOOPGLOW Cloudberry Exfoliating Jelly Cleanser (which we can only assume is on its way to MECCA stores as we speak).
Speaking to Harper’s Bazaar, the actress called her newest formulation the “perfect morning treatment” because of its gentle, brightening, smoothing properties.
The less-abrasive version of her other exfoliating products has been targeted to suit a younger demographic as Gwyneth explained: “It’s a jelly, the way I would imagine jelly is sort of fun and young.”
And who better to lend a hand in the product development process than her daughter Apple? “I would ask her, ‘What do you think? Should it be more or less foaming?’ She was really helpful.”
While the new exfoliating cleanser may be well suited for a younger audience, it still drew its inspiration from Gwyneth herself. As a combination of “[not having] the option to get a microdermabrasion at the salon” and “looking at myself all day on Zoom”, Gwyneth “doubled down” on home exfoliators as a way to enhance her glow with minimal makeup.
“I really focused on getting healthy-looking skin. I made sure I was really hydrated, and then when I was exfoliating, I followed up with a face oil or something moisturising for a healthy glow. That way, I didn’t have to do a whole makeup routine just get on a Zoom call,” she said.
Despite relying on her lineup of skin care products to maintain her radiant complexion, Gwyenth’s beauty philosophy is all about what’s happening on the inside. “It’s what you eat, how much water you drink, how you are to yourself — your thoughts and words.” So as you exfoliate tonight, make sure to whisper sweet nothings to yourself.
Main image credit: @gwynethpaltrow
Did your skin care routine change during the pandemic? If so, how?