Every skincare question you’ve ever wanted to ask Zoë Foster Blake, answered

From break ups to beauty advice, there is no one Aussie women turn to more for the answers in life than beauty magnate Zoë Foster Blake. Or ZFB to her friends... which unfortunately, we’re not (yet).
After spending a decade as a beauty editor, penning several successful books and building a skin care business with a cult-like following, Zoë is hands down one of the most trusted and respected voices in beauty.
Given the opportunity to talk to Zoë, we were finally able to grill her on everything her years in the industry has taught her about skin care.
Knowledge is power, so hopefully, after this, we’ll all be on the express route to the famous Foster-Blake glow.
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Image credit: @zotheysay
What skin care tips would you give to your 20-year-old self if you had the chance?
1. Wear SPF every day. And more hats.
2. Research and ask questions about skin care, don’t just buy stuff off the shelf or because your flatmate uses it, and expect miracles.
3. Invest in a few good products that are actually gonna look after your skin, rather than strip it and harass it and make it wig out. Protection and prevention is better than repairing.
4. Skin care is an act of self-love! Have fun with it.
5. See number 1.
What has been a) your favourite and b) your least favourite skin care trend from the last three years?
My favourite is the democratisation of the beauty industry. The consumer holds the power, and brands have to listen, and stay accountable. Only good can come from transparency.
My least favourite is the more is more mantra. Each to their own, but in my opinion, stronger acids and more of them, and an avalanche of products and steps each morning and night, does not equal better skin.
What does your skin care prep look like the week before a big event?
I will get a professional treatment, like DermaFusion, or a lactic peel combined with LED, to do the heavy lifting.
Then, on the day, I will always use our Transformazing sheet mask. It gives a post-facial glow, and makes my makeup sit perfectly. I can’t recommend it enough, pre-shoot or event. (Or if you have been on a flight or your kids have woken you up 400x overnight or you’re hungover etc etc.) It gives instant plump, glowing skin (Transformazing Sheet Mask $9, gotoskincare.com).
Image credit: @zotheysay
If I’m looking to invest in just one facial treatment a year, what should it be?
Ooh, that’s a tricky one, because it’s so dependent on your skin, and what you’re trying to achieve. And look, in truth, most of the treatments that really do something, demand a program of a few of them, one can only do so much.
I will say that I have just started micro-needling for my pigmentation, because it was time to get serious. I’m three in, and it’s fantastic. My skin tone and texture are excellent.
You’ve said before you don’t believe in eye creams. As someone who is starting to get crow’s feet, I’d love to know, do you stand by this and if so, what can I do instead?
I don’t believe in eye creams, no. I think they are very small, very expensive pots of moisturiser. Also, things like crow’s feet and dark circles are genetic. Eye concentrates, and serums, and products with retinol, though, they will do something. Also, SPF! And: wear sunglasses!
Image credit: @zotheysay
Which of ZFB’s tips are you most excited to try out?
89 Member Comments
I get the gist of what she's saying about the eye cream, but there is no one size fits all approach to beauty and everyone is so different. I personally see huge value in eye cream - particularly one that doesn't migrate into my eyes. There's a reason eye cream exists beyond cosmetic value. I'd rather pay for an expensive pot of moisturiser that stays where it's supposed to because at the end of the day, the most effective skincare is the skincare you want to use and use regularly.
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Good article. Most importantly, wear SPF daily.
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I'm glad she did clarify that targeted eye serums do have a place:
> Eye concentrates, and serums, and products with retinol, though, they will do something.
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Love her tips! If there's one thing I've learned from watching beauty gurus and derms on YouTube, sunscreen is invaluable :)
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I wouldn’t mind getting a facial, as a treat!
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Love this! Real and informative advice given!
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SPF, hats and water are my tried and true!! Definitely the main key to remaining healthy and youthful for sure.
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Does anyone have any eyecream recommendations?
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I really like the avocado one from Kiehl's!
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I have her book which was really helpful
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I kind of agree with the eye cream point of view. I do also think prevention is better than cure.
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I agree with so many things she said!
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She is very knowledgable
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SPF - 100% would scream at my younger self if I could
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I definitely wish I could go back and scream at myself to wear sunscreen all the time. Although one thing: facial sunscreens have changed SO much in the last 25-30 years. It used to feel like dipping your head in a vat of oil. There were none of these lovely products that are even amazing under make-up :)
But hats definitely. I am pale af and future me would have thanked past me for sure!
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Some interesting tips there.
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I do think eye creams work . I would never stop using one now!
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I dont use one but will try in the future
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It is easy to say when you are younger that eye creams don't work, but those of us in our later years didn't really have the serious knowledge, access to high grade spf products that worked, only zinc cream, and you can't really put that all over your face and eye area, and sunglasses were not so in vogue then either. So us in our more mature years do need a miracle eye cream to help fight the visible lines we have achieved over the years.
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Love Zoe and I ♥️ go to skincare. Wish it was on bh
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I actually quite like eye creams - I find that their texture is exactly what my undereyes need
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Totally agree with SPF, wish I was more vigilant with applying sunscreen in my youth. Although I remember the sunscreen spf was 8 or 4. There wasn’t high protection SPF available then.
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I use a good eye cream and have used the same on for years now. Sunscreen is my other go to product
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spf is part of my routine everyday now
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