Elsa Pataky’s New Skin Care Line Will Bring A Hint Of Byron Bay To Your Daily Routine

Elsa Pataky skincare Purely Byron

Byron Bay is well-known for its laid-back lifestyle, penchant for whole-body wellness, and, of course, the Hemsworth brothers. And now you can get that Byron vibe in a bottle (minus the Hemsworths, unfortunately) thanks to Elsa Pataky’s upcoming skin care brand, Purely Byron.

Having lived in Byron with husband Chris Hemsworth since 2014, the model, actress and now beauty entrepreneur has co-developed a curated range of skin care that celebrates sustainability and wellness.

Purely Byron boasts a considered line of nine products, with 98 per cent natural formulations and sustainably and ethically sourced ingredients bottled in post-consumer recycled packaging. The range is made in Byron Bay and is free from synthetic fragrances, sulphates, and parabens.

“I have collaborated with two amazing women, experts in beauty and skin, to help me create a natural skin care range that captures the essence of Byron – celebrating its powerful native botanicals and serene calming spirit,” says Pataky.

The range includes a balm, clay mask, cleansing oil and booster serums, alongside beauty tools and accessories such as a 24K gold plated face sculptor and cotton muslin rounds.

Purely Byron aims to reframe skin care as a ritual rather than a routine. The entire range was created in collaboration with a local wellness expert to bring a hint of Byron Bay wellness to your everyday.

Purely Byron will be available from June 1st at www.purelybyron.com.

Main image: @elsapatakyconfidential

Are you a fan of Elsa Pataky? Do any of the products interest you?

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Comments 52

  1. I am pretty done with celebrities and their skincare lines. The last time I tried one, it was rubbish. If I had a dollar for every time I have read something like “powerful botanicals”… I also presume this will be horrifically expensive and outside the budget of regular consumers.

  2. They all look and sound the same to me. And marketed same with some “known” face on it. Not very exciting. What works is always oldies cheapies plain stuff with no fluff and wo “known” face glued at it.

  3. Love the name Elsa – I have an aunty Elsa and also the Elsa lioness in the movie is such a beautiful creature too of course! I lived up near Byron for three years back in the very late 80’s and early 90’s and the attitude and more really rubbed off on me! How could it not?! I was no where near as trendy a place as it is now though.

  4. Look forward to investigating Elsa’s new skin care line though the packaging looks similar to another skin care line. Elsa has amazing European skin and I’m sure the products will be not only beautiful but as natural as she is.

  5. I’ve actually never heard of her, alot of these ‘celebrities’ fall under the radar for me. I would’nt mind trying it but I just know it will be very pricey without even looking at it.

  6. She looks great, but that doesn’t want me to buy this range even though I love the Byron vibes which they hav also tried to capitalise on. I think the general public are a bit more savvy these days and don’t buy into these celebrity endorsed products with a hint of greenwashing.

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