Olay is a product truly born from love, as it was created by a man as a gift for his wife. In the 1950s, chemist Graham Wulff saw his wife Dinah's frustration with the thick, waxy beauty creams that came in shoe-polish tins. They left her skin looking greasy, and they certainly didn't fit with her feminine sensibility. Graham wanted to create a new beauty product for her— one that could not only moisturise her skin, but also leave her feeling beautiful and feminine. Together, Graham and Dinah fine-tuned everything from absorption and texture to the delicate pink shade and instantly recognisable fragrance. At last, the legendary Oil of Olay Beauty Fluid was born. Within five years, Olay was enjoying phenomenal success in South Africa, and in 1959 expanded into England, the United States, the Netherlands, Canada and Germany. Today, Olay is one of the most recognisable brands in the world. Yet through all the changes and innovations, the philosophy upheld by Graham Wulff remains just as relevant as ever: Help women look and feel beautiful. That's a potent formula for success.