Off-screen Kate Hudson is no stranger to the beauty and wellness industry, after launching personalised activewear membership brand, Fabletics, back in 2013. And now, she’s taking on skin care, but not as you know it.
Revealing her latest venture to the world the only way we receive any big announcements these days, via Zoom, Kate has released five different beauty supplement powders under new brand, InBloom.
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Dialling in to her Zoom interview from her home in Aspen (where she has been quarantining with her family), Kate revealed InBloom was born from her disdain towards taking pills and her overwhelming urge for people to be in the best health possible, “I wanted to create a powder without synthetic additives, using only premium ingredients. Especially right now, it feels more important to give our bodies vitamins for optimum health and immunity,” she said.
Each of the five powders – Essential Elements, Beauty Aura, Brain Flow, Energy Shift and Dream Sleep are 100 per cent plant-derived and gluten-free and all provide their own individual health benefits. However, one thing you can expect to gain from any of the five powders are the skin care benefits that come from an improved gut function and ingredients like marine collagen.
Image credit: @tobeinbloom
A big believer that healthy skin is an inside job, Kate said, “good skin starts with sleep and water” adding “if you’re stressed and you’re not sleeping, your cortisol levels rise, your hormones are all over the place and that’s terrible for your skin and health in general; there’s no moisturiser on the market that’s going to fix it”.
With the powder providing benefits for our gut health as well as our hair, skin and nails, Kate also reminds us of the important link these factors have on our mental wellbeing, “wellness is a huge part of our mental health.”
And in a message we all need to regularly hear, Kate’s mission behind InBloom is to invest in our bodies and show them the love they deserve as she says “right now, we need to be kind to ourselves”.
Image credit: @tobeinbloom
While InBloom is set to have a global launch, so far there is no date for the Australian release.
Main image credit: @katehudson
Do you use a beauty supplement? Will you try this one when its available in Australia?
I prefer actual whole plant foods. Why dehydrate and powder them since I can get them whole with all the goodness =D (Love Australia, all year long we can get the freshest everything !)
I’d try them, but I’m sure they come with a hefty price tag
Seems to be a trend. Not likely to try this, believe in healthy food and targeted vitamins.
I take vitamins but I don’t take any beauty supplements
I’m looking forward to trying it – I currently use the Carla Oates Beauty Chef Glow powder.
I used to take QSilica but am taking Swisse Hair, Skin and Nails tablets at the moment.
I use green and collagen supplements on and off. This range sounds good. I use Welleco and the Beauty Chef from time to time.
I’d try them if they were affordable. I’m tipping they won’t be!
Anything from her is an inspiration
I take a few supplements, but I generally steer away from celebrity products.
wow….seems to be the thing with these celebs now. Move into the beauty industry as well. I guess thats a good plan for the females especially as roles dry up as the woman ages. Kinda ironic if you think about it.
Sounds like a rival To Elle’s Welle co, hope it wont be as unaffordable
I take probiotics and swear by them, that’s about it. Not interested in collagen products as the couple I’ve tried have both upset my stomach.
I have hit the supplements lately and I am feeling like I have more energy so I must have needed them. keen to try most beauty things once.
Loving the crystals in the fireplace!
Kate Hudson is beautiful just like her Mother Goldie Hawn and it is great to see her launch her own Health and Beauty products called InBloom
I use marine collagen supplements so depending on the price I might try the InBloom range.
I agree sleep and water are essential to healthy bodies and healthy skin.
I do take a few carefully chosen supplements but none are from celebrities.
I’m happy to take a supplement if I can actually tell that it’s doing something. Otherwise who’s to know if it’s a total waste of time and money?
I use multivitamins . I’m just curious how much those new supplements will cost.
Hard pass from me, I refuse to use any celebrity product. And I won’t make an exception even for Kate Hudson, whom I otherwise admire.
I would prefer my diet provides what I need but I see the role of supplements. However, celebrity endorsement doesn’t work for me – did she really “create” it? Somehow I doubt it.
I am all for a good supplement – I take vitamin C, magnesium and protein.
Nice products by the reading
Good for her!
I haven’t seen her products out.
I really like her, but I ever feel supplements help my skin in anyway. I used to take supplement pre-pregnancy but I didn’t feel my skin was any better. Now, I don’t take any supplements and my skin is glowing because (I think) I’ve discovered ceramides and retinoI
she looks great!
Powder supplements seem to be ‘in’ now; there’s lots of brands to choose from