How to: Stop makeup settling into wrinkles
First look at your foundation and make sure it is a hydrating formula so that it doesn't set into areas that are wrinkled and draw out moisture from the skin – a lot of oil-free formulas tend to cause this reaction.
Secondly, a good base or primer is recommended to even out the surface of your skin and give foundation an uniform canvas. Once you have evenly applied your foundation, you may need to use some powder, just avoid your eye area. If you think your eyes are looking wrinkled, try putting concealer on top of your foundation and blend it around your eye. I'd recommend an oil-based concealer for more mature skin.
– Fran Rauseo, Kryolan cosmetics