The best anti-ageing creams and ingredients

Ageing is unavoidable - and while there are aspects that are out of our control, the technology in anti-ageing skin care is moving faster than ever, meaning looking your best is easy regardless of your age. We spoke to NIVEA Skin Care Expert, Robyn Hutch about the best anti-ageing ingredients and how to incorporate them into your routine.

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The biggest concern for women when it comes to ageing is the firmness or plumpness of their skin deteriorating, this often comes along with fine lines and skin dehydration, says Hutch. “As we age, there are many changes that happen in the skin...loss of hydration, loss of structure and loss of energy. [Specific] ingredients can help support the skin during these changes,” explains Hutch, noting her must-haves as Q10, creatine, collagen and hyaluronic acid.

One of the most exciting developments in anti-ageing technology, explains Hutch is the utilising of ingredients that are naturally occurring in the skin and “understanding how boosting these can have a profound impact.” One of these ingredients is hyaluronic acid, as it “supports the skin’s regeneration, which increases its ability to retain water,” and stay hydrated for longer. Hyaluronic acid “has an amazing ability to bind and hold water - up to 1000 times its weight,” and a hydrated complexion Hutch explains “means skin looks firmer, smoother and re-plumped.”

“Q10 and creatine are [also] powerful actives that are found naturally in the skin. As we age these levels decrease which then leaves the skin with less energy to regenerate,” says Hutch. By applying these ingredients topically, it helps to boost the skin’s energy to fight fine lines and wrinkles, as well as help smooth and even texture. Similarly, collagen is found naturally in the skin. As the protein responsible for the firm nature of your skin when you're young, it depletes with age. Collagen infused skin care works to improve the skin's natural function of regenerating healthy collagen, assisting is restoring plumper complexion and youthful glow. 

When it comes to incorporating them into your routine; cleansing, toning, using a serum, day and night cream and an eye cream are all helpful steps. As well as using products that have specific anti-ageing ingredients such as Q10, creatine, collagen and hyaluronic acid, helping keep your skin healthy and hydrated while still targeting anti-ageing concerns.

A few of the anti-ageing products bh loves include: