Painful but works
Saves me spending $$ at the salon
Look good without mascara!
Noir, dramatic colour
Applying Vaseline under and above brows, as well as above the upper and lower lash line is a must, to prevent the dye from staining the skin. Don't worry too much if you accidentally smear some excess onto the surrounding skin, as this will wash off in a few days.
I have a great old rubber-style mascara brush that I've kept to apply the dye to my eyelashes. This way I know I've evenly coated each lash, I can keep my eyes open, and (depending on how careful I am) I don't get any product in my eyes.
People who don't want to pay a salon $20 for essentially the same thing.