The fragrance that makes you feel more attractive
Woody, citrus, floral, fruity, Oriental - there are so many fragrance families out there it can be hard to know where to start looking for a new scent. But don’t let the vast amount of choices deter you from wearing a perfume because according to a new report, “97 per cent of people feel most confident when wearing a fragrance.”
The 70 Years of Fragrance Report from the Master Perfumers at Imperial Leather reveals that 90 per cent of consumers agreed that a bouquet of flowers is the most appealing scent (just ahead of freshly baked bread), which explains why floral is the most favoured fragrance family.
According to the report, women feel most attractive wearing a floral scent and in return, men agreed that floral fragrances are their favourite scent for a partner. Psychologist Sabina Read explains: “Fragrance is commonly linked to our mood and behaviour via learned emotional responses associated with smells and past experiences.”
Not sure what a floral fragrance is?
Fragrances are made up of three notes: a top note, middle (or heart) note and a base note. Quite simply, a floral fragrance is a scent that contains notes of a flower. It could be a combination of notes from different flowers, or a singular flower complimented by other notes such as citrus or an underlying woody note. If you’re unsure what family your favourite perfume belongs to, simply look on the box to find the notes it contains and if the top or heart notes are that of a flower, it is a floral fragrance. But it’s not just perfumes that can belong to the floral fragrance family. Other beauty products such as body wash, candles and soap can also contain floral notes and emit floral scents.
Our favourite floral-scented beauty products:
1. Imperial Leather Oriental Bloom Cherry Blossom + Vanilla Bodywash
2. Daisy by Marc Jacobs ($69, 50mL, priceline.com.au)
3. Yankee Candle Beach Flowers
Do you have a favourite floral fragrance? Does wearing a certain scent help you to feel more confident?