bh’s perfume challenge: Guess the gender

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bh’s perfume challenge: Guess the gender

If you were blindfolded and asked to smell a perfume, would you know whether it was for a male or female?

Well, we were so curious to know whether people’s opinions were swayed by branding that we took to the streets of Sydney to challenge passers-by to a sniff test, and the results were very interesting.

Watch our video above and see whether these Sydneysiders had any luck in guessing the gender of these fragrances…


PERFUME #1

Jo Malone London Amber & Lavender Cologne

FEMALE
Contains amber, French lavender, spearmint, and cinnamon.

PERFUME #2

Issey Miyake L’Eau d’Issey Pour Homme de Toilette

MALE
Contains only white flowers: freesia, cyclamen, rose water, peony, white lily, carnation, musk, tuberose, and woods.

PERFUME #3

Calvin Klein CK2 EDT

UNISEX
Contains wasabi flavour, floral, wet cobblestones, jasmine, sandalwood, and musk.

When purchasing a new scent are you generally swayed by the look and label of a fragrance? 

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