Zoë Foster Blake is launching a new skincare range for kids

Zoë Foster Blake is launching a new skincare range for kids

At the risk of instigating a Zoë Foster Blake fangirl club, our favourite beauty guru, mum-of-two and author has only gone and done it again. ‘It’ being the announcement that she’s launching a second beauty brand to follow her on from her first peachy-coloured business baby, Go-To. Only this time, she’s doing it for the kids (or rather, for the parents).

RELATED: The time-saving hair tool  Zoë Foster Blake is obsessed with

Taking to her Instagram to share the news, Zoë wrote, “Back in 2016, as I doused my two-year old son’s dry, itchy, pissed-offy skin in Go-To Face Hero, I questioned why I was again using face oil on my toddler. The answer was that I knew it would calm and soothe and replenish his irritated skin. I trusted it, and it really helped. Why would I use anything else? Then it dawned on me: what if I made Go-To for babies and kids??”

Zoë and her family @zotheysay

Having seen great success already from Go-To’s clean ingredients, simplicity and cheeky-fun attitude, the new brand ‘Gro-To’ (cute!) is following in similar footsteps.  The packaging sets the ‘kids only’ tone, with all four products being a bright primary colour, with a friendly cartoon face.  We’ve got ‘Sud Bud’,  the blue bathtime BFF (gently cleansing for the parents, BUBBLES for the kids), ‘Skin Wizard’, the kermit-coloured baby oil, ‘Super Softy’ who is yellow on the outside and full of moisturisng comfort on the inside, and last but not least, ‘Bad Dream Buster’, a lavender-scented room spray to keep the monsters at bay.


In true Zoë style, the product names and packaging strike the perfect balance of adorable and functional.  Upon unveiling the products, she wrote: “Introducing Gro-To, a body and bath care range for newborns right through to big kids. Each product is very useful, very clean and a lot of fun. ” 

And if the products work as good as they sound,  we’re sure it will be another best-seller under the beauty mogul’s belt.

Are you excited to see the launch of Zoë’s new brand? Have you tried any of the existing Go-To products?

Main image credit: @zotheysay

Share your thoughts

Comments 3

  1. You can get your ex back and cure your infertility problems with Dr. Odunga. 
      When I met Dr.Odunga, my husband had divorced me because I was a barren woman of 41 and I have been married for 21 years. I was devastated and confused as a woman of my age until when I went online to look for help on how to get my marriage back then I met Dr. Odunga. Within 48 hours of contacting him, my ex husband came back home and pleaded for me to forgive him and take him back after 5 months of divorce. I accepted him back and then I told Dr. Odunga of my bareness for him to help me with child. He did the spell and sent me the natural herbs for fertility that I will use and immediately I used this medicine, I conceived. My husband got me pregnant and I gave birth to a baby girl. Presently, I am a mother of a beautiful girl and I am happy in my marriage. This is all thanks to Dr. Odunga and his wonderful work. Contact Dr. Odunga Via Whats App number +2348167159012. Email at: odungaspelltemple@gmail.com


    My name is Jenny Sanchez and i am very happy to doctor Odunga for helping me get my ex husband back and this made me very excited that i came online here to post about his work. I made a promise to him that if he got my ex husband to me in 2 days, I will make a great testimony and bring many people who need help to him for help. His spiritual temple is in Africa and he has been helping so many people. He is a great spell caster and can help you no matter where you are. My husband Peter is now back with me and this spell caster brought my husband back to me in 2 days, someone who left me for 4 years now. Can you please contact this man? He will help you and you will see. His temple Email is odungaspelltemple@gmail.com


    Get your ex back spell Lottery Spell Money spell Pregnancy spell Prosperity spell Protection spell Get a huge loan without paying any fee spell Long life spell Freedom From Prison spell Love/Reunion spell Marriage spell Popularity spell Killing/Revenge spell Healing spell

    Contact HIM of any of these today at: EMAIL: odungaspelltemple@gmail.com OR Call and WHATSAPP HIM +2348167159012

  3. Reach out to this media-lord,”hackingloop” if you doubt your partner’s commitment. He really helped me during my divorce which proved my ex was cheating both emotionally and financially. His hacking service is reliable. You can contact him on “hackingloop6@g mail . com” also text or call on + 1 (612) 5 0 2 – 3647. If you have a similar issue as I had,he is a legit hacker.

Item added to cart.
0 items - $0.00