Zoë Foster Blake is launching a new skincare range for kids

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Zoë Foster Blake is launching a new skincare range for kids

At the risk of instigating a Zoë Foster Blake fangirl club, our favourite beauty guru, mum-of-two and author has only gone and done it again. ‘It’ being the announcement that she’s launching a second beauty brand to follow her on from her first peachy-coloured business baby, Go-To. Only this time, she’s doing it for the kids (or rather, for the parents).

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Taking to her Instagram to share the news, Zoë wrote, “Back in 2016, as I doused my two-year old son’s dry, itchy, pissed-offy skin in Go-To Face Hero, I questioned why I was again using face oil on my toddler. The answer was that I knew it would calm and soothe and replenish his irritated skin. I trusted it, and it really helped. Why would I use anything else? Then it dawned on me: what if I made Go-To for babies and kids??”

Zoë and her family @zotheysay

Having seen great success already from Go-To’s clean ingredients, simplicity and cheeky-fun attitude, the new brand ‘Gro-To’ (cute!) is following in similar footsteps.  The packaging sets the ‘kids only’ tone, with all four products being a bright primary colour, with a friendly cartoon face.  We’ve got ‘Sud Bud’,  the blue bathtime BFF (gently cleansing for the parents, BUBBLES for the kids), ‘Skin Wizard’, the kermit-coloured baby oil, ‘Super Softy’ who is yellow on the outside and full of moisturisng comfort on the inside, and last but not least, ‘Bad Dream Buster’, a lavender-scented room spray to keep the monsters at bay.

@zotheysay

In true Zoë style, the product names and packaging strike the perfect balance of adorable and functional.  Upon unveiling the products, she wrote: “Introducing Gro-To, a body and bath care range for newborns right through to big kids. Each product is very useful, very clean and a lot of fun. ” 

And if the products work as good as they sound,  we’re sure it will be another best-seller under the beauty mogul’s belt.

Are you excited to see the launch of Zoë’s new brand? Have you tried any of the existing Go-To products?

Main image credit: @zotheysay

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