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    The rise of the brelfie

    Updated:5 May 2016 3:05 PM | Posted by
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    Beth E
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    We know celebrities love a good selfie, but recently the new mums in Hollywood have become all about the ‘brelfie’ – and it’s catching on.

    Miranda Kerr (below, with her son Flynn), Gisele Bundchen (the ultimate multi-tasking mum) and Jamie King have all infamously posted intimate breastfeeding snaps to social media, prompting one in five UK breastfeeding mothers to say they’ll share a ‘brelfie’ at some point.

               Photo credit: mirandakerr Instagram

    The craze was identified as part of the annual Netmums' Parenting Trends Report, which predicts the ten key parenting fashions for the forthcoming year.

    According to the poll, 88 per cent of mothers think the snaps are a great way for women to celebrate their bodies and what they can do. They also thought social media sites were wrong to delete the somewhat revealing shots.

               Photo credit: Clockwise from top left - mrsdryden, bumpintomums, jordanbagre, vivivici (all Instagram)

    35-year-old actress Jamie King (below), who gave birth to her son James last year, has been particularly vocal about the movement, saying breastfeeding shouldn’t be taboo.
     
               Photo credit: jamie_king Instagram

    On the other hand, a growing movement is forming among mothers against the 'brelfie' – with some saying they’re a form of naked exhibitionism. Others have dismissed the trends as attention-seeking and highlighted the potential hurt caused to women who can’t breastfeed.

    Personally, I think that ‘brelfies’ are a positive step towards ‘normalising’ the feeding practice. Surely, anything that encourages women to feel more comfortable during this physically very uncomfortable time is a good thing!

    What do you think of the ‘brelfie’ movement? Do you support the snaps, or do you think they’re inappropriate?

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    62 Member Comments

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    onlyoni 27 May 2017 6:11 PM

    I totally believe in breastfeeding but I don't believe such a personal thing should be flaunted. I'm sure a lot of mums have a photo of breastfeeding their baby but I bet most of them refrained from posting those photos for everyone to see.

    aoperez 3 Sep 2016 4:26 PM

    There is nothing wrong with this trend...if people are comfortable taking selfies then why is this any different?

    This is a natural thing in life and I find if other people have a problem with it, maybe they should do some of the adjusting.

    Indeed - each to their own.

    bmill229 19 Apr 2015 6:06 AM

    Not for me.

    Yohanna 7 Apr 2015 12:38 PM

    can't believe that some girls think here that breastfeeding is some current fad! seriously? You are still suckling on a cow tits? Dairy consumers please shut up. This is normal, the problem of social media is that everything is public now. I_PHONES are a current fad, not breastfed babies!

    Yohanna 7 Apr 2015 12:35 PM

    totally natural thing to do! The weird part is when adults breastfeed on a cow! And when they try to get their children hooked for life on a cow tits! That is weird, just gross! Go dairy free please. But breastfeed your child. THAT is normal!

    Sandmal 1 Apr 2015 12:38 PM

    I fully support breastfeeding but I would not post pictures online. I guess the idea of this brelfie is to encourage women to breastfeed and for social media to stop taking offence at these pictures. I think it was Instagram that deleted breast feeding pictures after they got complaints but it was ok to post pics of half naked girls.

    Evanescencessy 3 Mar 2015 10:41 PM

    I'm not one to take selfies let alone brelfies! I think people love to overshare these days with social media.

    Beautybabe140194 3 Mar 2015 9:27 AM

    Each to their own

    Lily Mei 3 Mar 2015 3:56 AM

    Each to their own. Each to their own.

    Pinkswoon 2 Mar 2015 11:37 AM

    Breast feeding is natural and beautiful in a way as it embrace the motherhood and femininity. However, the brelfie is a bit too far, rather than embracing the beauty it makes it become a fashion

    TaraLeeCupcake 2 Mar 2015 7:35 AM

    I think it's a great thing. It absolutely is normalising breastfeeding and isn't wrong at all. I have tons of photos of me breastfeeding my daughter as it is a moment I want to capture and hold onto and look back on forever. I have been known to post a photo of me feeding my daughter occasionally but breastfeeding is beautiful, why not share a photo of it and stop making breastfeeding such a taboo thing that shouldn't be seen? <3

    bmill229 2 Mar 2015 6:18 AM

    Not for me.

    Chicklet 1 Mar 2015 1:52 AM

    Fine to take a photo, but to share it? It is so narcissistic - no one else wants to see these.

    Unidentified 28 Feb 2015 1:19 PM

    I think breastfeeding is a natural part of life. I'm not sure how I feel about 'brelfies'. It could be an extreme move in the right direction. It'll be an interesting topic to discuss with some of my friends that are, unlike myself, mothers.

    Tee631 28 Feb 2015 1:16 PM

    selfie!

    cosmoslyn 28 Feb 2015 11:29 AM

    ok to snap not ok to share I think. strictly intimate for self only

    ya_mia 28 Feb 2015 11:09 AM

    I support breastfeeding 100% but not in this way. These people are forgetting that internet is accessible by anyone. Imagine the horror and embarrassment of your teenage boy finding a photo of him being breastfed by his mom on the internet!

    PrettyPrincess 28 Feb 2015 9:14 AM

    I don't think it's necessary.

    Jessica712 28 Feb 2015 8:13 AM

    Good for them if that's what they want to share.

    DianePenelope 28 Feb 2015 8:06 AM

    As a new mum, I felt self conscious breast feeding in public. I used to go into public loos as it was private and one of my favourite department store had a feeding room. I think it is beautiful and I missed it when it stopped. I think the brelfies are great as they demystify public breastfeeding, and make it less of a taboo. I would totally share on social media to tell other women it is OK to feed in public.

    Margaret759 28 Feb 2015 7:21 AM

    I wouldn't do it myself, a bit too private.

    Karen496 27 Feb 2015 10:26 PM

    The most natural thing to do is feed your baby. The bonding it creates is amazing & to photograph this is beautiful. Partial Breast in a picture shows a bump of skin only. No nipple is exposed so what is the big deal. Live & let live.

    fluffnut 27 Feb 2015 11:24 AM

    Cringe

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