How to master ‘soft glam’ this summer


If TikTok is good for one thing, it’s the fresh bout of makeup inspo that’s constantly pouring in. The latest beauty aesthetic we’re obsessed with? The whimsical springtime look dubbed ‘soft girl’. Think dewy baby-pink flushed cheeks, glossed lips and a light scattering of freckles.

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It’s a look that’s not only universally flattering but easy to achieve.  So if you’re looking for a subtle, wearable makeup refresh for spring through to summer, here’s how to achieve the dreamy, feminine beauty look…

Master your skin prep

The soft girl is all about hydrated and glowing skin so prepping and priming is essential. Ensure you’re starting with a hydrating skin care routine, layering your serum, moisturiser and SPF before beginning with makeup. 

Pick a lightweight base

When it comes to foundation, we recommend going with a sheer finish formula or a tinted moisturiser or BB cream that will help to even out your skin tone, but keep your natural texture visible. 

As bright eyes are also a signature feature of the ‘soft girl’ glam, use a light-reflecting concealer on your under eyes, layering sparingly for a fresh and wide-awake finish. 

bh recommends: Andalou 1000 Roses® CC Colour + Correct- Sheer Nude SPF 30, Yves Saint Laurent Touche Éclat, Bourjois 123 Perfect CC Eye Cream, NYX Professional Makeup Bare With Me Tinted Skin Veil 

Baby pink blush

For the cherub-like cheeks that are synonymous with ‘soft girl’, choose a  blush that sits somewhere in between a natural flush and a bright pop. 

We recommend using a cream product; warming into the skin with fingers, and then dabbing any residue across the eyelids or lips. 

bh recommends: Bobbi Brown Blush, Clarins Blush Prodige Illuminating Cheek Colour, CLINIQUE Blushing Blush Powder Blush

Image credit: @makeupbybrookehill

A touch of highlighter

Complete your dewy and glowing base by applying an illuminating liquid highlighter to your cheekbones, tip of your nose, inner corners of your eyes and Cupid’s bow.

bh recommends: jane iredale 24-Karat Gold Dust, Nude by Nature Beach Glow Liquid Highlighter

Fluttering lashes

Achieve fluffy, wispy lashes by using a volumising mascara to lift and coat each individual lash, taking your time to comb through and remove any clumps

bh recommends: Rimmel 100% Waterproof Mascara, Natio Amplify and Separate Volumising Mascara, Yves Saint Laurent Baby Doll Mascara, Benefit BADgal BANG!

Glossy pink lips

Aim for a pink lip gloss or balm that’s a couple of shades lighter than your natural lip colour.

bh recommends: Maybelline New York Baby Lips Candy Wow, Revlon ColorBurst™ Lacquer Balm

Faux freckles 

If you’re lucky enough to have the real deal, we envy you. For those who don’t, TikToker’s have been getting creative and drawing on their signature soft girl freckles with an eyebrow pencil.

If they look too defined to be realistic, simply smudge them a little by pressing your finger atop each dot.

Image credit: Pinterest

Main image credit: GettyHave you tried this look before? If not, will you?

Share your thoughts

Comments 30

  1. This seems to be really common, Chrystalage: I notice a LOT of newsreaders with unevenly made-up cheeks! I’m a little OCD – I can’t concentrate on the news because I want to rub their darker cheek clean!

  2. Love the fresh look but the dewy base isn’t going to work for me – dewy always seems to make my pores more visible as the light is reflected differently around them.

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