‘Less is more’ is a tip many of us embrace when it comes to makeup. However, when it comes to foundation and the number of shades a brand has on offer, more is certainly always more.
Lipstick and nailpolish ranges have long exceeded 30+ colours, so the concept of multiple tones is hardly unheard of. But when it comes to foundation shades, despite being formulated with the intention of mimicking our natural skin tones, we’ve not always had a wide selection to choose from.
And just the same as we hold beauty brands accountable in regards to animal-testing and environmental impact, we should also measure the inclusivity of a brand based on the foundation shades offered within its range.
As expressed by Balanda Artis leader of L’Oréal’s Multicultural Lab, “a new skin tone is born every day”. So, it’s time to cater accordingly.
Here are the brands actioning shade inclusivity, with foundation ranges of 30 shades or more.
Anastasia Beverly Hills
Main image credit: @fentybeauty
Have you noticed an improvement to foundation shade range variety? Do you use any of the mentioned products or brands?
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