It’s been a big 18 months for Selma Blair. Her documentary Introducing, Selma Blair, which follows the aftermath of her Multiple Sclerosis (MS) diagnosis, premiered in early 2021, and her New York Times bestseller Mean Baby: A Memoir Of Growing Up was published in May this year.
And now the actress, author and disability advocate has made her first foray into the beauty world as Chief Creative Officer at Guide Beauty.
The collaboration was announced earlier this month via an Instagram post with Guide Beauty founder Terri Bryant. Terri founded the brand after her own diagnosis of Parkinson’s caused her to step back from her career as a celebrity makeup artist and launch her own ergonomic makeup brand. And now she is joined by Selma to continue educating consumers and offering accessible beauty for all.
The Guide collection is made up of an eyeliner duo, mascara, brow wand, eyeliner palette and three eye brushes to simplify your makeup application.
Each product has been designed for ease of use for those who struggle with fine motor skills. “The products are a game-changer,” Selma told Vogue. Each makeup brush and applicator features curves and Guide patented rings for a more secure grip and steady application.
The partnership with Guide Beauty seems like a natural fit for Selma, who has been a vocal advocate for inclusivity since her MS diagnosis in 2018. She made headlines after walking the red carpet with a cane at the 2019 Vanity Fair Oscars Party, and has since noted that accessibility features are often an afterthought at these events and kept hidden until needed.
But as Selma told Vogue, “Imagine if we include a beautiful ramp as the design and not as an afterthought?” And that’s just what Guide has done.
The Guide Beauty range is currently only available to shop in the US via their website guidebeauty.com. But rest assured we’ll be keeping a close eye out on this accessible beauty brand to bring you any updates as we find them.
Main image credit: Guide Beauty
Which one of these game-changing products would you most like to get your hands on?