Selma Blair’s Latest Collab Is A Huge Win For Accessible Beauty

selma blair guide beauty

It’s been a big 18 months for Selma Blair. Her documentary Introducing, Selma Blair, which follows the aftermath of her Multiple Sclerosis (MS) diagnosis, premiered in early 2021, and her New York Times bestseller Mean Baby: A Memoir Of Growing Up was published in May this year.

And now the actress, author and disability advocate has made her first foray into the beauty world as Chief Creative Officer at Guide Beauty.

The collaboration was announced earlier this month via an Instagram post with Guide Beauty founder Terri Bryant. Terri founded the brand after her own diagnosis of Parkinson’s caused her to step back from her career as a celebrity makeup artist and launch her own ergonomic makeup brand. And now she is joined by Selma to continue educating consumers and offering accessible beauty for all.

The Guide collection is made up of an eyeliner duo, mascara, brow wand, eyeliner palette and three eye brushes to simplify your makeup application.

Each product has been designed for ease of use for those who struggle with fine motor skills. “The products are a game-changer,” Selma told Vogue. Each makeup brush and applicator features curves and Guide patented rings for a more secure grip and steady application.

The partnership with Guide Beauty seems like a natural fit for Selma, who has been a vocal advocate for inclusivity since her MS diagnosis in 2018. She made headlines after walking the red carpet with a cane at the 2019 Vanity Fair Oscars Party, and has since noted that accessibility features are often an afterthought at these events and kept hidden until needed.

But as Selma told Vogue, “Imagine if we include a beautiful ramp as the design and not as an afterthought?” And that’s just what Guide has done.

The Guide Beauty range is currently only available to shop in the US via their website But rest assured we’ll be keeping a close eye out on this accessible beauty brand to bring you any updates as we find them.

Main image credit: Guide Beauty

Which one of these game-changing products would you most like to get your hands on?

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Comments 44

  1. sigh….
    Really? That’s awful that her use of a mobility aid made the news.
    That is not a headline for her, it is her daily reality.

    I started walking with a cane when I was 41. Funny how disability still does not compute when the person with a visible disability is young, or if the person with a visible disability is well-dressed, with hair and make-up done.

    Just because I had to use a cane, I didn’t all of a sudden look different, in fact I took even more care of my appearance. Because screw you.

    Disability does not “look” like anything.

    Superb to see consideration being made for those with disability in make-up design. I’ll most certainly be needing these products in the near future, so a huge thanks from me for sure!

      • I am super sad and angry to hear that Lucy.
        I too get the occasional evil look when I have the temerity to sit in disabled seating on bus or tram.
        My heart breaks for those with non-visible disability.

        You just keep using your disabled parking permit and flip a finger when you get the eevahls from these a-h*les. Never. ever hurt yourself because of them xo

  2. This is so fantastic. It’s sad it has taken so long and for a famous actress to have to do this – companies should have been addressing accessibility long, long ago. I think it’ll make the world much easier for so many people, regardless of their age or ability.

  3. I subscribe to the Social Model of Disability. I have both physical and psychosocial disabilities and I used to work at a disability arts organisation many moons ago. I am glad that nearly twenty years later, PWD are gaining more visibility but we have a long way to go.

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