The BEST part about Fenty Beauty by Rihanna

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The BEST part about Fenty Beauty by Rihanna

In case you missed it, Fenty Beauty by Rihanna launched in Australian Sephora stores last Friday. The range has makeup brushes, highlighters, shimmers and a universal lip gloss, but there is one product with an extra exciting feature.

We all know how tricky picking the right shade of makeup can be. But with Fenty Beauty, Rihanna has us all covered.

Given that the Fenty Beauty Pro Filt’r Soft Matte Longwear Foundation is available in 40 shades, their website (www.fentybeauty.com) features a nifty tool to help you pick out the best foundation to match your skin tone.

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Instagram image: @fentybeauty

The Foundation Shade Finder is a bar that shows the gradual deepening of shades from Light through Medium and Tan, to Deep. You can click anywhere along the bar and an image of a model wearing the corresponding shade pops up.

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And Australia isn’t missing out! All of the shade numbers and names from the Fenty Beauty website are the exact same as what you can select from Sephora Australia. So you can play with the Foundation Shade Finder all you like before hitting Sephora.

Instagram image: @fentybeauty

The 40 shades of foundation are a big part of the inclusivity Rihanna envisioned for her brand. She spoke to ET about this at the Fenty Beauty launch in New York.

“I don’t think that’s fair to limit it to one shade or one group shade,” she said. “I think, you know, I have friends of all races, all skin tones, and I think it’s painful to exclude anyone. Women love makeup and they should all be included.”

What do you think about the Fenty Beauty Foundation Shade Finder? Do you have a trick to finding your foundation match?

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