As beauty obsessives, Priceline sales are our life blood.
From the discount chemist’s annual sales events like the Priceline Sister Club sale and the Priceline Pink Frenzy sale, to surprise savings across their wide range of perfume, cleanser and foundation, as well as all the makeup dupes stocked on their shelves — there’s always affordable beauty products on offer. But that doesn’t mean we’re any less excited when Priceline announces a new sale.
The homegrown hero is our first port of call when we want to add affordable beauty products beloved by celebrities to our kits or when we’re on the hunt for drugstore beauty products celebrity makeup artists actually use.
Which is why we’re so happy to share that Maybelline products will be half price at Priceline until Wednesday 19th March — the 110 year old makeup brand is a mainstay in the kits of experts and their A-list clients after all.
It’s a great time to stock up on your old favourites like Maybelline’s Great Lash mascara, and discover some of the brand’s new releases like the Maybelline Superstay Teddy Tint, which has been doing the rounds on TikTok. Here are the Maybelline products we’re adding to cart in the sale.
The best Maybelline products to shop in the Priceline sale

Maybelline Lifter Hydrating Longwear Lip Liner
usually $19.99, now $9.99 from Priceline
If you don’t like a harsh lip line, but don’t want to compromise on longevity, then this hydrating and longwearing formula from Maybelline needs to be on your radar. It’s been infused with moisturising and plumping skin care ingredients, which make application a breeze (read: no tugging).
Review: “I think I’m not alone when I say I’m in perpetual pursuit of the perfect lip liner, and this hydrating yet longwearing formula from Maybelline ticks a lot of boxes for me. Most pinky-nude shades turn orange on my cool-toned, pale olive skin, but the shades ‘Line Leader’ and ‘Big Lift’ don’t, which is an amazing feat, but ‘Line Leader’ is also an almost perfect shade match for Charlotte Tilbury’s beloved Pillow Talk. I also like that I have some play time to blend and buff the hydrating formula before it dries down, because once it does, it does not budge.” — Briar Clark, beautyheaven’s Beauty Editor
Key features:
Available in eight shades
Enriched with hyaluronic acid and jojoba oil
Smooth, no-tugging application
Leaves lips looking moisturised and plump
Available at:
- usually $19.99, now $9.99 from Priceline

Maybelline Sunkisser Blush
usually $26.99, now $13.49 from Priceline
We all have a handful of liquid blushes in our makeup kits these days, but few affordable formulas rival the finish of their luxury counterparts quite like this one from Maybelline. It leaves skin with the kind of natural glow that one usually has to book a holiday in some sunny locale to attain.
Review: “If you love the finish of Charlotte Tilbury’s Light Wands or Tarte’s Blush Tape™ Liquid Blush you’ll love this illuminating blush from Maybelline. It leaves skin with an effortless, lit-from-within glow and a healthy flush of colour. I like to apply it on the tops of my cheekbones, blending up towards my temples using a stippling brush, when I want to look a bit more radiant during the day.” — Briar Clark, beautyheaven’s Beauty Editor
Key features:
Available in four shades
Blendable and buildable formula
Melts into skin
Radiant finish and lightweight feel
12 hour wear
Available at:
- usually $26.99, now $13.49 from Priceline

Maybelline Superstay Teddy Tint
usually $26.99, now $13.49 from Priceline
Imitate the blurred matte pouts of your favourite K-Drama star using this K-Beauty inspired formula from Maybelline. It can be used to create gradient lips or layered for a more intense colour payoff that gently fades to a subtle tinted finish that lasts for up to 12 hours.
Review: “This is a great entry-level matte finish lip product if you’re more of a gloss girl like myself. I love the way I can easily layer and blur the colour on my lips just using the doe foot applicator and my fingers to customise the end result. During the day I like to pat the shade ‘Knee High’ on the centre of my lips and buff the colour towards the edges of my mouth to create a gradient effect that looks great on its own. Though I must admit, I usually swipe a layer of lip gloss over the top for a glass-like finish, when I’m in the mood.” — Briar Clark, beautyheaven’s Beauty Editor
Key features:
Available in eight shades
Blurred matte finish
Lightweight and comfortable feel
12 hour wear
Can be used on the lips and cheeks
Available at:
- usually $26.99, now $13.49 from Priceline

Maybelline Lifter Gloss Hydrating Lip Gloss
usually $20.99, now $10.49 from Priceline
Hands up who’s over plumping lip glosses that tingle and burn? Same. This lip gloss enhances the fullness of your pout using hyaluronic acid instead of chilli or peppermint extracts, resulting in smoother-looking and more hydrated lips.
Review: “I purchased Maybelline New York’s Lifter Gloss in the shade ‘008 Stone’ recently when I realised that I didn’t really have any up to date glosses. It’s a nice nude shade that feels nice on my lips. I think my lips look really nice when I have just applied it. I have noticed that the gloss fades quicker than I would like, but it still has a hydrating and lip stain effect that means my lips still look nice, although not highly glossy.” — Ambar11
Read more Maybelline Lifter Gloss Hydrating Lip Gloss reviews
Key features:
Available in 10 shades
Infused with hyaluronic acid
Smooths lips
Enhances lip contour for a fuller pout
Extra large applicator
High-shine finish
Available at:
- usually $20.99, now $10.49 from Priceline

Maybelline Instant Perfector 4-in-1 Glow Foundation Makeup
usually $34.99, now $17.49 from Priceline
This multi-purpose product entered the market at the same time as a handful of other affordable alternatives to Charlotte Tilbury’s Hollywood Flawless Filter. Although Maybelline’s Instant Perfector is definitely illuminating like it’s predecessor, it offers a bit more coverage, which is why we love using this on it’s own instead of foundation on good skin days.
Review: “First, this is NOT a dupe for Charlotte Tilbury Hollywood Flawless Filter, which is more of an illuminator, but it does not provide much coverage at all. This is a unique and brilliant product at an insanely affordable price… The formulation has the unique ability to instantly colour correct to match your skin tone. Of course, you still need to select a shade that is close to your skin tone, but it does not need to be an exact match… The formula is also creamy but very lightweight. Once applied, you may even forget you are wearing it. The result is incredible. While it does not really give full foundation coverage, you can build the coverage with multiple coats and regardless of how many layers, your skin will remain looking natural, a little bit juicy with a lit from within glow.” — Ethelinde
Read more Maybelline Instant Perfector 4-in-1 Glow Foundation Makeup reviews
Key features:
Available in five flexible shades
Four in one product (primer, concealer, BB cream and highlighter)
Built-in sponge for easy application
Sheer coverage
Luminous, natural finish
Available at:
- usually $34.99, now $17.49 from Priceline

Maybelline Lash Sensational Sky High Mascara
usually $25.99, now $12.99 from Priceline
This is probably Maybelline’s most recommended mascara, which is saying something, considering it’s one of the brand’s best-selling categories. We mean, who hasn’t used a Maybelline mascara? This one in particular is really easy to use and the payoff is great every time. It’s never too wet or too dry, and it doesn’t flake, smudge or clump either.
Review: “This mascara outperforms the high end ones I’ve used. I use the dark brown shade and I love it. It lengthens, thickens and separates my lashes. Lasts all day without flaking or smudging. It doesn’t clump or sting my eyes when washing it off. It looks amazing with just one coat but is also buildable. I never thought I would change from using Essence Lash Princess, but I bought this on sale as I love a brown mascara, and I’m never looking back. I cannot recommend this product enough. My lashes are average, but look long and thick when I use this.” — Ksm
Read more Maybelline Lash Sensational Sky High Mascara reviews
Key features:
Available in six shades
Volumising and lengthening formula
Exclusive Flex Tower mascara brush that reaches every lash
Enriched with bamboo extract and fibres
Lightweight finish
Doesn’t flake or smudge
Available at:
- usually $25.99, now $12.99 from Priceline

Maybelline Fit Me! Blush
usually $18.99, now $9.49 from Priceline
If you love a classic powder blush that offers a ‘your flush but better’ kind of finish, you really can’t go wrong with Maybelline’s Fit Me! Blush. It’s probably the most comparable Nars powder blush alternative we’ve ever found at this price point too.
Review: “When trying this blush for the first time, I thought I was putting on a Nars or Hourglass blush. Its light, blendable, buildable, and pigmented formula allows you to be very flexible with it. You can wear it with a light tinted foundation or a heavy foundation and it will still look expensive. I have purchased all the colours, as I wear them as eyeshadow as well. They are affordable and can be used [by] beginners or makeup artists.” — Laura_a1
Read more Maybelline Fit Me! Blush reviews
Key features:
Available in four shades
Ideal for all skin tones
Natural, wearable finish and colour payoff
Longwearing formula
Available at:
- usually $18.99, now $9.49 from Priceline

Maybelline Fit Me! Matte + Poreless Foundation
usually $25.99, now $12.99 from Priceline
If your skin falls on the oilier side of the spectrum, then you’ve no doubt heard of, or even used Maybelline’s Fit Me! Matte and Poreless Foundation — it’s a bonafide classic. It smooths the appearance of pores, fine lines and texture, and even unifies the complexion for a natural finish that’s seamless and flawless.
Review: “I absolutely adore this foundation for my oily skin. I try a lot of makeup products and have a large makeup collection but this will always be a staple in my collection. It gives you the most flawless complexion and hides imperfections seamlessly. The matte finish controls shine and minimises pores, providing a smooth, even look throughout the day. The formula is lightweight yet buildable, offering customisable coverage that suits various skin types. With a wide range of shades, it’s easy to find your perfect match. This foundation delivers great performance at an affordable price, making it a classic all-rounder.” — smsmakeup
Read more Maybelline Fit Me! Matte + Poreless Foundation reviews
Key features:
Available in 39 shades
Ideal for normal to oily skin types
Micro-powders control shine and blur pores
Natural, seamless finish
Minimises the appearance of uneven skin tone and texture
Available at:
- usually $25.99, now $12.99 from Priceline

Maybelline Instant Age Rewind Eraser Multi-Use Concealer
usually $22.99, now $11.49 from Priceline
As far as concealers are concerned, this one is a bit of a legend. It’s adopted a few different looks over the years, but the brightening and correcting qualities we love about it have always stayed the same for the most part.
Review: “I’ve been wearing make up for for over 20 years and this is the best concealer I’ve ever used, better than high end brands. The texture is perfect, [it’s] creamy and never looks dry or greasy. This extreme coverage concealer is perfect for banishing dark circles, covering redness, hiding fine lines and concealing blemishes. [Plus, it] comes with a perfect applicator.” — marih
Read more Maybelline Instant Age Rewind Eraser Multi-Use Concealer reviews
Key features:
Available in 12 shades
12 hours of moisturising wear
Infused with goji berry and haloxyl
Brightens and covers dark circles
Built-in sponge applicator
Available at:
- usually $22.99, now $11.49 from Priceline

Maybelline Superstay Vinyl Ink Longwear Liquid Lipstick
usually $26.99, now $13.49 from Priceline
Love the impact of a bold lip? It doesn’t get more bold than Maybelline’s Superstay Vinyl Ink Longwear Liquid Lipstick. The high-shine finish lip colour promises up to 16 hours of transfer and smudge-proof wear, and comes in 17 wearable and high-impact shades too.
Review: “Maybelline Super Stay Vinyl Ink Long Wear Liquid Lipstick offers a bold and vibrant lip colour with impressive staying power. As a lipstick enthusiast, I was pleasantly surprised by its smooth application and intense pigmentation that lasted throughout the day without fading or smudging. The vinyl finish added a touch of glossiness that made my lips appear plump and luscious. While it provides long-lasting wear, it’s comfortable on the lips, thanks to its lightweight formula. Whether for a day at the office or a night out, this lipstick is a must-have for anyone seeking a statement lip that lasts.” — kalia.mi.amor
Read more Maybelline Superstay Vinyl Ink Longwear Liquid Lipstick reviews
Key features:
Available in 17 shades
16 hour wear time
Smudge and transfer proof
High-shine finish
Shake before use
Available at:
- usually $26.99, now $13.49 from Priceline
Main Image Credit: Walt Disney Studios
Which of these Priceline makeup sale picks are you most excited to try?!
Have been away but see that I still have time to visit PriceLine. Yippee
I love seeing new products
Yes I do too -very interesting!
It’s good to find out about new products
I bought a Rimmel mascara that I haven’t tried before.
All good suggestions but on a low buy. Going to pretend I did not see this.
My daughter usually buys all her Moogoo products from Priceline. I wonder if they are on sale?
I like the look of Maybelline lip gloss and Kind eye stick which looks like I could try it as a concealer too
Ooooh, must go & check it out.
Love a good bargain. Don’t we all!
I’ve succumbed
I didn’t buy anything. I have a few big Bills due.
Some good bargains there.
They have fabulous catalogues
This is my favourite place to shop beauty products.
I also like Priceline and sometimes just browse around buying nothing.
I use their matte foundation and it’s great!
Great deals .
It’s harder to get to Priceline since my local one shut down.
I need to update my mascara and lippy, so this is great timing.
I don’t need anything but looks good
Maybelline mascaras are always excellent, but I haven’t tried Sky High: the burgundy shade intrigues me after reading @Ethelinde’s review.
Some excellent specials to be found
So many temptations although probably nothing I really ^need^.
Love it when Priceline have discount sales.
Time to stock up on mascara and blush
I would like to try Fit me blush.
Time to try something new at a good price