The most exciting beauty launches hitting the shelves this August

The most exciting beauty launches hitting the shelves this August

With beauty brands launching so many cool things constantly, it can be hard to cut through the noise and figure out which ones are really worth paying attention to (and worth spending your hard-earned money on).

This August, we combed through all the hottest new releases to bring you the top 9 that we’re really excited about. From helpful hair tools to fresh foundations, here are the newcomers you need to know this month.

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Goldwell StyleSign CURLS & WAVES CURL SPLASH Hydrating Curl Gel

Made for curls without the crunch, this new-gen gel is formulated to provide lightweight styling control and hydration. Work it into towel dried hair for defined curls and natural movement.

Available from August 1st

Read more about Goldwell StyleSign CURLS & WAVES CURL SPLASH Hydrating Curl Gel.


COVERGIRL Clean Fresh Skin Milk Foundation

This juicy drop feels more like a tinted moisturiser than a foundation, yet provides medium to full coverage. The highly dewy finish is a glow-getters dream, plus the entire COVERGIRL range is cruelty-free.

Available from August 1st

Garnier Nutri Bomb Milky Tissue Mask Coconut Milk

This milky serum-soaked mask combines the nourishment of coconut milk with the plumping benefits of hyaluronic acid. In other words, dry skin doesn’t stand a chance.

Available from August 17th


Schick Hydro Silk® Perfect Finish™

One tool, three trimmers and a whole lot of possibility. This innovative multi-purpose trimmer can be used to style brows, smooth away facial hair and trim your bikini line. Genius.

Available from August 1st

Elizabeth Arden Hyaluronic Acid Ceramide Capsule HydraPlumping Serum

We’re already huge fans of Elizabeth Arden’s retinol and vitamin C capsules, and now there’s a new addition to the single serve skin care line-up. Pairing two power house ingredients – hyaluronic acid and ceramides – each ampoule provides serious plumping power to restore the skin’s bounce.

Available from August 9th


Laneige Glowy Makeup Serum

Say hello to glow without the oil slick. This clever new serum locks in hydration while controlling oil for a balanced canvas. But the real MVP is the diamond mineral powder which provides a translucent luminosity before you even get to makeup.

Available from August 12th at Sephora


Sisley Paris Phyto-Gloss

This glorious gloss erases all unpleasant memories of sticky texture. Combining three oils for comfortable, hydrating wear and a mirror-like shine, each application is nothing short of a luxurious lip experience.

Available from August 30


ghd Rise Volumising Hot Brush

Following the success of the Glide, ghd has released a new type of hot brush, only this time it’s all about volume. The versatile barrel bristle brush can be used to create root lift, voluminous texture or VS angel-worthy curls. 

Available now

Estée Lauder Advanced Night Repair Synchronized Multi-Recovery Complex

Believe it or not, the best just got better. Known fondly to most as ANR, the skin-repairing serum has now been upgraded with Chronolux™ Power Signal Technology. The iconic brown bottle has also had a slight makeover and is now recyclable.

Available now

*This article is updated every month. Which new product are you most excited about?

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