The makeup brush that sold out in 6 minutes

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From mermaid-inspired makeup looks and hairstyles to aquarium nails, if it’s h20-related, it’s trending in beauty. Which might explain why the internet just lost it over these mermaid makeup brushes from Australian brand Mermaid Salon.

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Instagram @mermaid_salon

The Brisbane-based brand saw their Chubby Mermaid Carve and Contour Paddle Brush become an online sensation after being reposted by major beauty Instagram accounts such as @slavetobeauty and @makeupslaves. It didn’t take long for international media to pick up on the trend and before long, the brushes became a sell-out success. Fanny Barlow, the brains behind the brushes, says that she’s been working day and night to keep up with demand.

‘I’ve actually paid extra to have them rush produced because I only had a couple of hundred at first and they sold out in six minutes and I just freaked out and texted my manufacturer straight away,’ she told Vogue. ‘I had another batch quickly made and I probably sold an extra two or three thousand. I can’t believe it.’

Instagram @mermaid_salon

The brushes have proved so popular that they are currently on pre-order for the fifth time! Which is pretty impressive considering Barlow originally created them as just a ‘little add-on’ to give to customers at her salon.

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Instagram @mermaid_salon

Whether mermaids are your thing or not, it’s always great to see an Aussie brand take the world by storm. You can jump on the waitlist for the brushes at mermaidsalon.com.au, where they’re priced at $16. If you get in real quick you might even be able to snag the silver colour, which is currently in stock on the website.

For a more traditional contour brush, beautyheaven loves the M.A.C Large Angled Contour Brush 168 or the Real Techniques Rose Gold Flat Contour Brush for a bit of shine, minus mermaid tail.

What do you think of the mermaid brushes?

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