Tubing Mascara: What It Is And The Brands To Use

Mascara is mascara, right? Well, kind of.

While on the outside, most mascaras look pretty similar, a few advancements in the last few years have taken mascaras to the next level. An example is fibre lash mascara, which contains teeny tiny fibres that adhere to your lashes to give them an almost false lash effect.

And then there’s tubing mascara, which essentially creates a tube around your lashes instead of coating them.

For those who haven’t heard of or tried a tubing mascara, that concept might be a little hard to wrap your head around (it took me a while to catch on at first), so here’s the lowdown on what it is, how to apply it, how to remove it, and which brands to try.

What is tubing mascara?

Regular mascara coats pigment on your lashes, whereas tubing mascara contains flexible polymers that actually wrap themselves around each of your lashes, ensuring that each lash has 360-degree coverage.

How do I apply tubing mascara?

Thankfully, you don’t need to know or use any fancy techniques. Apply tubing mascara exactly as you would regular mascara – starting from the base of your lashes and zig-zagging the wand back and forth as you work it up to the tips of your lashes. The polymer formula will do the hard tubing work for you! You can apply a few coats to enhance the effect and give your lashes that extra oomph without clumping.

How do I remove tubing mascara?

Don’t worry about pulling out the eye make-up remover and stacks of cotton pads. All you need is some warm water and your fingertips. With a little water, the tubes around your lashes will slide right off – no mess, no fuss. So, simply rinse your face with warm water (ensuring you cover your eyes, too), then close your eyes and use your fingertips to gently drag the mascara off your lashes. You’ll be left with a weird black gooey tube in your hands and zero pigment on your lashes. Quick, easy and clean!

What are the benefits of using tubing mascara?

If you’re prone to oily lids, teary tantrums or sweaty gym sessions, you will love the durability of tubing mascara. Once the tube has dried on your lash, no amount of sweat, tears or water is going to make that formula smudge. As mentioned just above, you need to actually pull off the mascara once your lashes have come into contact with water. And even then, there won’t be a black smear or smudge in sight.

bh loves: Designer Brands Beyond Amplifying Mascara, Estée Lauder Double Wear Zero Smudge Lengthening Mascara, ModelCo LASHXTEND, Sumita Tubing Mascara.

Have you tried tubing mascara? Or would you give it a go?

235 Member Comments

talk-a-lot 28 Feb 2020 5:22 PM

I love the fact tubing mascara does not smudge or run which is a big plus.

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herbiar 23 Aug 2019 12:15 AM

100% natural tubing mascara to help you achieve the perfect makeup look without any trouble. It does not smudge and stays clean.

Nys Silver 21 May 2019 9:46 AM

I actually use a lash primer by smashbox which makes it look like I'm wearing falsies! I do love a tubing mascara though. So much easier to remove. No panda eyes!

katie975 26 Nov 2018 11:14 PM

I need to purchase one of these! Sounds great!

Lucy16 4 Nov 2018 7:40 AM

I tried Blinc mascara a couple of years ago.

A great concept but I still reacted to it!

Okatko 5 Jul 2018 1:58 PM

I've heard people talking about tubing mascara and I have never known what it actually was. Thankyou BH for explaining. I would of course love to try this. I will need to keep an eye out for when it is on sale. But how do you know whether it is a tubing mascara or not? Does it usually say on the package?

Beccaduncan23 20 Mar 2018 6:58 PM

I've never heard of tubing mascara. I'm keen to try one!

Eyeream 12 Feb 2018 9:45 AM

Wow theses sound awesome I would love to try for a night out

AP1992 14 Dec 2017 7:43 AM

I love the idea of this!

Sweety7 12 Dec 2017 12:00 PM

I had never heard about tubing mascara but it sounds interesting.

lena25 19 Nov 2017 6:54 PM

Yesss! After trying a tubing mascara, it's become my go to for an everyday look if I want something long-wearing. It's also way easier to remove at the end of the day

Hel phel 12 Nov 2017 9:32 PM

I'm so keen to give this a go.

caitlins_beauty 5 Nov 2017 8:40 PM

These are crazy! But i actually want to try one of these out now.

Bohemian.Wanderlust 2 Nov 2017 6:26 PM

Tubing mascara really is something worth trying if you haven’t already. I have tried a couple of brands, but was really impressed with the Designer Brands Beyond Amplifying Mascara. It doesn’t smudge, it makes your lashes look super long, separated and defined and it also another bonus- it’s nice and easy to remove in the shower without the dreaded panda bear eyes!

josella432 10 Dec 2017 3:42 PM

Yes! That Designer Brands mascara was great.

alice1908 29 Oct 2017 10:21 AM

This sounds great! But also kind of strange at the same time. Let me know if anyone has tried it and loved it.

Trish_D 26 Oct 2017 6:02 PM

No tubing mascara for this allergic to mascara beauty but the pics are hilarious.

sunjeanie 22 Oct 2017 7:49 PM

I've watched a video of someone applying and taking it off. It's just like pulling little black wormies off your lashes. lol! I'd like to try it but I have a few to go through at the moment and I need to research what brand I'd like to buy.

HeidiJoann 22 Oct 2017 3:48 PM

This sounds incredible! I don't like using mascara with fibres in them, I always seem to end up with the fibres in my eyes!

Meedee 22 Oct 2017 11:45 AM

Ive actually been using a Mascara Primer. I got one by Loreal when I was in the US last year and thought it was pretty cool. Im not sure if we can get that one here or not. Im on my second one which is ready to be tossed so I will have to go on the hunt and see if we have them here at Priceline.

Elunia 21 Oct 2017 8:12 PM

I have heard about them but I have never gotten round to purchasing / using one.

Hayley644 21 Oct 2017 10:07 AM

I won Poni The White Knight tubing mascara a while ago on BH and I love it.

Beauty Fan 69 21 Oct 2017 10:06 AM

I haven't tried tubing mascara before but I look forward to giving it a go.

blackkittykat 20 Oct 2017 9:29 PM

Dying to try tubing mascara, but I have 4 other mascaras to get through first- it may take awhile!

skincare junkie 20 Oct 2017 9:22 PM

All the mascaras I use now are "tubing" mascaras. They just don't smudge, they may flake, but they don't smudge.

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