Lancôme Gradiôise mascara is a mascara that combines a brush with high-tech bristles with a curved stem. The 'SwanNeck™' wand design is short and twisted, shaped to adapt to all of the eye's curves and reaching each lash during application. The brush is positioned along the eye contour to follow the natural shape of the eye, and is curved at 25 degrees to its axis, adapting to the contours of the face also. The short elastomer brush is designed to extend and lift lashes, creating a curve and full lash. The mascara is formulated with ultra-black pigments, three flexible polymers to form a protective layer to hold for 24 hours, and rose cell extract to soften and care for lashes. It is housed in a black, curved mascara bottle that features the Lancôme rose emblem.