Gigi Hadid is launching a makeup line with Maybelline
Celebrity makeup lines are huge right now. With the success of Fenty Beauty by Rihanna, Kim Kardashian's KKW Beauty, and Kylie Jenner’s Kylie Cosmetics (which made an unbelievable USD$420 million in just 18 months), it’s no wonder Gigi Hadid is getting in on the action.
The Victoria’s Secret model is now launching her own makeup line with Maybelline!
The 22-year-old (who has been the face of Maybelline since 2015) took to Instagram to announce the news.
“A year in the making.. #GIGIxMAYBELLINE COMING SOON,” she posted.
Image via @gigihadid
If her picture is any indication of what to expect, we should be in store for a lot of nude, purple and red lipsticks. Teaser videos released by Maybelline also hinted that we could be getting our hands on some blush. And considering that Maybelline is a drugstore brand, all the products should also be affordable.
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Gigi hasn't made us wait like some other celebs (we're looking at you Rihanna). Her line drops in just 11 days! If you want a more exact timeline (I’m talking down to the minute) you can see an official, live countdown on the US Maybelline website.
Our fingers are crossed that her makeup line will hit Australia, because if we can't be Hadids, or somehow buy their genes, getting Gigi's makeup seems like the next best thing for us.
What do you think about Gigi Hadid launching a makeup line? Do you think you’d buy anything?