Jennifer Lopez is officially launching J.Lo Beauty


If you had previously asked us to name one celebrity who we’d love to see a beauty line from in 2020, it would hands down have been Jennifer Lopez. And now, the dream is becoming a reality — we just have to wait until 2021. 

The queen of glow previously announced on August 24th via her Instagram that she’ll be launching J.Lo Beauty, alongside a signature luminescent and bronzed selfie. The coy caption read:

“Sunset glow… #JLoBeauty coming soon” 

Oooft. What a tease!

Image: @jloFor the next few months our minds ran wild with ideas of what the J.Lo Beauty line would consist of (would it be makeup? A bronzer and highlight duo? Perhaps a next-gen 3D gloss? ), but now the 51-year-old has revealed she’ll actually be launching skin care. And it’s all due to drop on the 1st January, 2021.”This isn’t just a passion project, it’s a 30-year dream,” J.Lo wrote alongside the announcement. “I can’t wait to share my skin care secrets with you!”In fact, when pressed about whether she’d ever launch her own brand back in 2018, Jennier told Refinery29: “I will be coming out with a skin care line. I’ve been working on it for a long time because I don’t want to put [just] anything out.”

“It’s going to be something that works. That’s what you can count on when my name is on something.”

Of course, the Hustlers star isn’t new to the cosmetics game entirely. J.Lo has previously collaborated with beauty brand Inglot on a line of mascaras, eyeshadows, bronzers and lipsticks, and her iconic fragrance Glow by J-Lo still remains a favourite spritz. 

The J.Lo Beauty skin care products are set to be stocked at and we’re hoping J.Lo will follow in the steps of Rihanna with a global launch, so we can get our mitts on it in Australia too.

Until then, we’ll be dousing ourselves in J-Lo Enduring Glow and sitting tight.

Are you excited about J-Lo Beauty? What kind of products are you hoping it will include?

Share your thoughts

Comments 54

  1. I was surprised she hadn’t already launched beauty products a few years ago. I love the lipsticks that are in Drew Barrymore’s collection and can’t wait to see what JLo brings to the party.

  2. Way too much bronzer usually Jennifer Lopez is always stunning with her beauty. So many Celebrities are doing Makeup and Fragrances, hopefully her products will be affordable for everyone.

  3. She looks amazing, however I dont normally trust celebrity endorsed products as they have access to so many procedures that we dont even know about. I think with JLo there is an element of genetics involved but I am sure she gets botox etc.

  4. So many celebs have come out with their range of products, while it’s great to have a choice and competition, it’s causes so much confusion in my head and a huge dent in my pocket as I love to try new stuff and have never hit the pan on anything.

  5. I’ve been a long time fan of JLO and her products and fashion. The amazing range and quality of items match her awesome superstar vibe. I’m looking forward to collecting more!

Item added to cart.
0 items - $0.00