The Richest Beauty Influencers In The World, According To 2022 Earnings

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richest beauty influencers

Ever wondered if being a YouTube beauty sensation was enough to pay the bills? Well, if the richest beauty influencers in the world are anything to go by, the short answer is yes. Yes, it is. 

According to a report compiled by Cosmetify, the top three highest earners of 2022 can rake in upwards of an estimated $160,000 USD per Instagram post and $190,000 USD per YouTube video. That’s a lot of zeros.

Not to mention the incredible amount of beauty products they must receive. Imagine having an infinite supply of the best concealers and vitamin C serums — heaven.

It’s also interesting to see Zoe Sugg and Camila Coelho didn’t make the cut this year and that majority of influencers are estimated to earn substantially more per Instagram post, rather than on YouTube.

Keen to see who’s making the most moolah?

The top 3 richest beauty influencers

#1 Safiyah Nygaard

@safiyany

After working at Buzzfeed, Safiyah Nygaard went solo with her own YouTube channel. And it’s certainly been a move that’s paid off, with her makeup, fashion, challenge, and experiment videos earning her a pretty penny.

Youtube subscribers: 9.51 million

Estimated Youtube earnings per video: $187,917

Instagram followers: 2.1 million

Estimated Instagram earnings per post: $7,160

Combined earnings per post: $196,877

#2 Huda Kattan

@hudabeauty

The incredible thing about Huda coming in at number two is that the figures measured don’t even take into account the money she’d be earning from her brands Huda Beauty and Wishful Skincare. We can only imagine the real number…

Youtube subscribers: 4.13 million

Estimated Youtube earnings per video: $1,283

Instagram followers: 50.9 million

Estimated Instagram earnings per post: $168,113

Combined earnings per post: $177,216

#3 James Charles

james charles

@jamescharles

Despite having a controversial few years, James Charles remains in the top three earners for 2022. Although, he has dropped from the number one position which he held in both 2021 and 2020.

Youtube subscribers: 23.9 million

Estimated Youtube earnings per video: $34,417

Instagram followers: 22.6 million

Estimated Instagram earnings per post: $75,654

Combined earnings per post: $145,271

And rounding out the top 10…

#4 Bretman Rock

$122,460 combined earnings per post

bretman rock

@bretmanrock

#5 Nikita Dragun

$99,505 combined earnings per post

nikita dragun

@nikitadragun

#6 Chiara Ferragni

$98,817 combined earnings per post

richest beauty influencer

@chiaraferragni

#7 Jeffree Star

$90,368 combined earnings per post

jeffree star

@jeffreestarcosmetics

#8 Pony Makeup

$83,499 combined earnings per post

richest beauty influencer

@ponysmakeup

#9 Mari Maria

$75,608 combined earnings per post

mari maria

@marimaria

#10 Nikki de Jager

(AKA Nikkie Tutorials)

$73,047 combined earnings per post

nikki tutorials

@nikkietutorials


*This article has been updated to reflect the 2022 report and is correct as of 07/09/2022


Are you a fan of any of these influencers? Who are your favourite beauty YouTubers?

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