The Highest Paid Beauty Influencers In The World, According To 2021 Earnings

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beauty influencers

Ever wondered if being a Youtube beauty sensation was enough to pay the bills? Well, if the highest-paid beauty influencers in the world are anything to go by, the short answer is yes. Yes, it is. 

According to a report compiled by Cosmetify, the top three highest earners of 2021 can rake in upwards of an estimated $65,000 USD per Instagram post and $10,000 USD per Youtube video. That’s a lot of zeros.

Not to mention the incredible amount of beauty products they must receive. Imagine having an infinite supply of the best serums — heaven.

It’s also interesting to see Huda Beauty didn’t make the cut this year and that all the influencers are estimated to earn substantially more per Instagram post, rather than Youtube.

Keen to see who’s making the most moolah?

The top 3 highest-paid beauty influencers

James Charles

james charles

@jamescharles

Despite having a controversial year, James Charles remains the top earner for 2021. He took out the title in 2020 also.

Youtube subscribers: 24.5 million

Estimated Youtube earnings per video: $24,743

Instagram followers: 24.4 million

Estimated Instagram earnings per post: $80,956

Combined earnings per post: $105,782

Bretman Rock

bretman rock

@bretmanrock

Bretman Rock is as sassy and hilarious as he is talented in the beauty department. And as such, his fun content has cemented his place as the second-highest earner.

Youtube subscribers: 8.8 million

Estimated Youtube earnings per video: $14,471

Instagram followers: 17.8 million

Estimated Instagram earnings per post: $59,279

Combined earnings per post: $73,750

Yuya

yuyu

@yuyacst

Mariand Castrejón Castañeda (better known as Yuya) is a 28-year-old Mexican beauty vlogger. She’s been a creator on Youtube for over 11 years and has amassed a huge following all over the world.

Youtube subscribers: 24.9 million

Estimated Youtube earnings per video: $10,796

Instagram followers: 16.7 million

Estimated Instagram earnings per post: $55,104

Combined earnings per post: $65,900

And rounding out the top 10…

Mari Maria

$65,418 combined earnings per post

mari maria

@marimaria

Jeffree Star

$60,134 combined earnings per post

jeffree star

@jeffreestarcosmetics

Nikki de Jager

$55,377 combined earnings per post

nikki tutorials

@nikkietutorials

Zoe Sugg

$39,511 combined earnings per post

zoe sugg

@zoesugg

Nikita Dragun

$38,746 combined earnings per post

nikita dragun

@nikitadragun

Camila Coelho

$32,348 combined earnings per post

camila caehlo

@camilacoelho

Bianca Heinicke

$32,024 combined earnings per post

bibisbeautyplace

@bibisbeautypalace


*This article has been updated to reflect the 2021 report and is correct as of 22/12/2021


Are you a fan of any of these influencers? Who are your favourite beauty YouTubers?

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