How to pick a new foundation
How many women (yourself included) do you know who have stuck with the same foundation in the same shade for years, despite the formula and colour not being quite right?
We’re guessing here’s why: because finding a new foundation and properly matching said foundation to your skin tone can often be such a hard a job that it just seems easier to keep using what you’ve got. Right?
Well, because we want nothing more than for you to have a flawless finish, here’s how you can fix that…
Does your current foundation leave your T-zone oilier than a paper bag full of fries? Do you find that your dry patches are made much more prominent by your base? Sounds like you’re not using the right kind of foundation for your skin type.
If you have oilier skin, look for a non-comedogenic liquid foundation that will absorb the excess oil and leave a matte finish.
If you have drier skin, you’ll want to use a liquid foundation with super-nourishing properties that will give your complexion a more dewy finish.
You should also figure out exactly what you want your foundation to do for your skin. For example, if you want your skin tone to look more even and radiant all day, then a foundation like Maybelline SuperStay Better Skin is a great option for you. The formula contains Actyl-C, which is derived from vitamin C, to help counteract any discolouration and dullness and provide you with a flawless finish and radiant glow that will last all day. Plus, a combination of vitamin B5, magnesium, zinc and copper actively works to hydrate, plump, smooth and even out your skin in the long term – you’ll see visible results in just three weeks!
Check out how the foundation transformed the skin of bh’s Sam, Carli and Caitlin:
Don’t test the shade on your hand
If you wanted to buy a pair of jeans would you put your arms through the leg holes? No, because that’s just silly and doesn’t make sense. Try on the product where you’ll be wearing it – on your face. The ideal way to test a colour is by swiping it onto your cheek and extending it down over your jaw and onto your neck. For best results, do this without any other foundation or make-up on.
Don’t forget your chest
It’s not a bad idea to test your foundation shade on your chest, too. Think about it – you’ll be covering your face with the colour, but if it doesn’t seamlessly blend into your chest and neck, it’s going to look a little weird.
Try more than one shade
The best way to tell if a shade is the perfect one for you is to try one shade lighter and one shade darker than your ‘chosen’ shade. Swipe them side-by-side on your cheek down to your neck, give the swatches a few minutes to settle and then have a look at your face. The shade that seems to have ‘disappeared’ into your skin is the one you want to buy.
Take lighting into consideration
Are you testing your foundation under a warm, yellow globe? Or maybe you’re in a shop with white-blue lighting? The lighting in a room can affect how you think the foundation matches your skin. Your best bet is to try and test the shades in the most naturally lit area possible. If you’re game enough, leave the store with the three stripes down your face and see what each shade looks like once you step outside.
Seamless-looking foundation also depends on how you apply it, and most importantly, blend it.
1) Start in the centre of your face and dot your foundation on your nose, chin, cheeks and forehead. Then, blend it outwards towards your hairline, ears and jaw.
2) Apply the colour past your jawline and onto your neck, blending the colour. This will help you avoid that dreaded line at your jaw.
3) Make sure to blend the colour around your hairline and ears, too. A sponge is a great tool for doing this.
4) For extra good measure, use your sponge in circular motions across the rest of your face for an even finish.
Does the fear of picking the wrong foundation stop you from switching foundations? Do you have any tips for picking the right foundation?
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