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    5 (very good) reasons to prime

    Updated:7 Nov 2014 6:11 AM | Posted by
    bh's Olivia Mackinnon's picture
    bh's Olivia Mackinnon
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    When we set out to do our make-up in the morning, as women we ask of three factors in the result. The first - that we look as flawless as possible, the second – that our flawless face stays in place all day, and the third – that our imperfections stay good and hidden, right?

    So, if there was some sort of ‘magical’ beauty step that we could all easily incorporate into our beauty regimes that would help us to achieve these results – one might say we’d be silly not to try it?  Well there is, and it’s not magical, but practical: it’s our best friend, the primer. Imperative in so many ways, it’s hard to know where to start, but perhaps I’ll woo you with five of the best reasons to use a primer everyday…

    Reason #1 – Make your make-up stay longer

    Is there anything more frustrating than bronzer that ends up halfway down your face by the afternoon? You go to so much effort in the morning to apply your make-up flawlessly and it’s really annoying when it just won’t stay put!  The solution is a primer that sits between your skin and your make-up and acts as a grip-like layer that literally holds your make-up in place.

    Reason #2 – Fix skin issues in a flash

    Want to mattify oily skin, minimise the appearance of your pores and fix skin discolouration? L’Oreal Paris Base Magique Transforming Smoothing Primer contains soft powders to help absorb excess sebum to actively reduce shine while also masking enlarged pores and evening out skin tone in one fell swoop. Fixing these imperfections means that your make-up base is one pretty perfect canvas, and your face is more likely to stay looking flawless for longer.

    Reason #3 – Look younger, instantly

    Many primers have the power to make you look instantly younger because they work by filling in fine lines without ‘caking’,  The smoothing effect of a primer works to make these lines effectively ‘disappear’ and ensures skin looks and feels velvety by masking uneven textures and providing an all-over smoother base.

    Reason #4 – Build a better base for your make-up

    Like paint on a canvas, make-up requires a clean and even base in order to get the best result. Skin that feels uneven and oily in areas won’t achieve a flawless result for make-up. A primer will ready the skin and provide a cleaner base for make-up to bond to by evening out skin textures, resulting in a perfect, flawless base for foundation so you get the most of out all of your applied make-up.

    Reason #5 – Nourish your skin

    Most people don’t realise that primers also work to nourish skin, in addition to performing its smoothing tasks. L’Oreal Paris Base Magique Transforming Smoothing Primer is actually a moisturiser designed to hydrate and protect skin, while it prepares skin for best make-up results.

    What is your most crucial beauty step?

    Have you tried any of the products mentioned above?

    Review them now to earn points that you can swap for free beauty products in RewardsRoom.

    L'Oréal Paris Base Magique Primer
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    143 Member Comments

    Yohanna 17 Aug 2016 4:47 PM

    My most crucial beauty step is moisturization after gentle cleanse.

    Bronwyn626 7 Nov 2014 6:11 AM

    A must buy!!

    Petal 21 Jun 2013 10:59 PM

    My most crucial beauty step is using a nourishing natural moisturiser, and these days it is one with anti-ageing benefits.

    Yohanna 17 Aug 2016 4:48 PM

    Yes! I think so too! Primer really does nothing for the skin

    Blossy77 10 Dec 2012 10:47 AM

    I'm confused - does primer go after moisturiser or replace it?

    TriedandTested 6 Nov 2012 12:06 PM

    Going to use primer under my makeup all the time now!

    apple8 26 Sep 2012 11:05 PM

    I did not know primers were nourishing either.

    Blink182 25 Sep 2012 4:08 AM

    Concealer and sunscreen!

    rosetea 25 Aug 2012 11:24 PM

    My crucial beauty step is sunscreen, an SPF15+ (Sun Protection Factor) at least, even an SPF30+ if you can get it. Use either a cream/liquid for under make-up; or with it, in a tinted moisturiser or in the primer or foundation.

    Blueflame 21 Jul 2012 8:40 AM

    iUSE THIS PRIMER, AND THEN AVON EVERLASTING LIQUID, MAKEUP, THEN IF NESSECARY . AVON'S MINERAL LIGHTLY.

    FeatheredBeauty 10 Jun 2012 7:51 AM

    I have to moisturise before applying foundation as otherwise the makeup can cling to dry patches.

    Loma881 6 Jun 2012 4:18 AM

    Mary Kay Microdermabrasion. You can buy direct at www.marykay.com.au/beautydirect

    Dsubardja 5 Jun 2012 7:16 AM

    My crucial beauty step is to ensure my face is fresh and clean before applying any makeup. Otherwise, I'll end up feeling yucky and uncomfortable for the rest of the day.

    Deantra728 21 May 2012 6:49 AM

    I love the flawless finish I receive from using a primer however, I always break-out the next day so I tend to agree with the less is more concept. Whatever I can create that accentuates my good assets with a minimalist approach I'm happy with. The best way to keep my skin clean and clear is not to clog it up which I find is what primer does - I've yet to find a primer that doesn't end up clogging your pores. I mean if it's going to help your make-up stay on for longer - it's going to take a fair bit of effort to get off too right?!

    Catn2kittens 16 May 2012 4:58 AM

    I tried Base Magique but it was too shiny for me by the end of the day. My Face of Australia primer is the best one I've found, and a great price too! I agree with the recommendationd for Australis Ready Set Go powder too, this stuff is brilliant!

    Lovelace 13 May 2012 1:17 PM

    My crucial beauty step is powder! It helps set my foundation and also prevents my face from getting too shiny :)

    chocolatelover 11 May 2012 1:59 AM

    i always prime...its a must do !

    Amy1992 10 May 2012 10:34 AM

    Sunscreen!

    Astrokat 10 May 2012 9:34 AM

    Definitely sunscreen every day. I don't often wear makeup but when I do I have to admit I like to put a primer on before my foundation; I use Nude by Nature and it just evens me out and gives my skin a lift which we can probably all use from time to time :)

    Trish_D 7 May 2012 10:43 AM

    Never, ever go out without my SPF 15+ sunscreen/moisturiser. Interesting to read about Australis finishing powder. Well worth a look.

    Genevieve1992 1 May 2012 4:43 AM

    loved reading this article, i wear primer everytime I wear makeup...i'm glad after seeing this

    Lauren455 24 Apr 2012 1:52 AM

    I use a moisturiser tinted green to help cool and tone down my rosacea

    Kazworld82 15 Apr 2012 9:23 AM

    Yes I know I need to get on the primer train sigh!

    Fashionista8P 11 Apr 2012 11:13 PM

    i would love my makeup to last longer but i still find that my foundation never lasts!!

    Snow-White 7 Apr 2012 11:28 AM

    To not prime is a crime! Hahaha I always use a primer now :) Napoleon Perdis Primer :)

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