The sustainable beauty brands you need to have on your radar for a greener routine
Sustainability has become one of the biggest buzzwords of 2019. And in case you’re yet to sob your way through an episode of David Attenborough’s Our Planet, climate change is happening people. It’s not good for the animals, or for us, and it’s not going to fix itself. From the war on plastic straws and single-use water bottles, to keep-cup crusaders and plastic bag bans, we’re beginning to fight the good fight and boy, it feels good.
But saying no to a takeaway coffee cup is just the tip of the (melting) iceberg. And as one of the biggest culprits of plastic consumption, the beauty industry is slowly beginning to future-proof their products and in turn, future-proof our planet.
How are beauty brands becoming more sustainable?
Recycled product packaging
The main source of waste in the beauty industry is of course: packaging. Plastics are incredibly difficult to recycle, so by collecting waste materials (like empty water bottles) and repurposing them as shampoo bottles and body lotion tubs, brands are not only eliminating waste that already exists, but stopping new plastics from being created. One example of this is The Body Shop, which have recently partnered with Plastics for Change to purchase community-trade recycled plastic from Bengaluru in India. The brand is hoping for all products to be made from community-trade recycled plastic within three years.
Regenerative and biodynamic farming is beginning to be adopted by more and more beauty brands. Once seen as a ‘spiritual’ way of farming, studies suggest that this method helps to protect the ecosystem by enriching the soil and improving the water cycle. Jurlique has had its own biodynamic farm in Adelaide for years, while Weleda just announced in its Annual Sustainability Report its working toward bring 100 per cent biodynamic in the future.
Eliminating single-use packaging
By creating either re-fillable options or reusable packaging, brands are helping consumers decrease the amount of plastics they’re having to throw away and re-purchase. Refillable hand washes, shampoos and body wash are now stock-standard, and even the makeup categories are getting on board with refillable foundations (eg. Lancôme Miracle Cushion) and customisable magnetic palettes (eg. The Organic Skin Co Palette With Pods). Some are even rewarding you for your recycling efforts, such as luxe fragrance brand Le Labo, which offers 20 per cent off your fragrance refill when you bring in your empty bottle.
Helping us recycle
Unfortunately a lot of our empty beauty products can’t go in regular recycling bins. But if it must be thrown away, one solution is Terracycle, partnered with by Garnier. The recycling initiative allows you to recycle all the tubes, dispensers, pots and more from all of skincare, haircare and cosmetic bits and bobs. All you have to do is collect your used products (from ANY brand) in a box, sign up and download a (free) shipping label online, then pop to your nearest post office to send them off. Waste not, want not.
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