5 minutes with...Chloe Morello
If you all love beauty as much as I think you do, then there’s a fairly good chance that you know who Chloe Morello is. The Australian beauty blogger is making huge waves online, and for good reason, too. Her make-up tutorials are brilliant and the looks she comes up with are drool-worthy.
beautyheaven caught up with the Internet sensation, and here’s what she had to say:
How did you first get into beauty blogging/vlogging?
I started because at the time (in 2011), I was working in my hometown of Batemans Bay and all my friends had already moved to the bigger cities and I was craving some human interaction! I uploaded a Kim Kardashian Smokey Eye look and loved getting the response from like-minded girls and it went from there.
How did you turn blogging/vlogging from a hobby into a career?
Well I had a blog in 2011 but closed that down in 2012 to start the YouTube channel, ChloeMorello. I had left Batemans Bay and was living in Canberra and working at the Crematorium there (no, I didn't do the makeup on the bodies!) and knew I didn't want to work around death for the rest of my life! So while working at the crem, I worked very hard in creating good make-up tutorials after work and on weekends in the hope that someday I could take it a step further and make it a job. That day came just under one year later and I moved to Sydney in February 2013.
Talk us through the process of making your videos – how do you come up with the concepts? Do you always film them the same way?
I have a little filming studio in my living room. I film against a plain white wall and have two soft boxes (lighting) set up either side of my DSLR camera. I always film my tutorials the same, unless I'm working on location somewhere. It takes me at least four hours to set up and film a make-up look. Then it takes another four hours to edit on my MacBook. It's a long and tedious process. I absolutely hate editing! The easy part though is coming up with the make-up look; there is never any shortage of content ideas for me to shoot! I can get ideas from suggestions from my followers, or I get inspiration from other make-up work I see in magazines, blogs, television and much more. Sometimes I might see a new make-up product like an eyeshadow quad and go “OH! I know what I want to do with that!” so there’s always new ideas coming. The most difficult part is deciding which look I'm gonna do next, there’s so many to decide from.
When it comes to make-up application and hair tutorials, are you self-taught or have you studied the art of hair and make-up?
I was self taught and did freelance makeup way back even in 2009 before I dropped out of my university course. When I quit my course at UC I did a diploma in make-up services but dropped out of that - I don't think I really learnt anything new from that other than the special FX, so I moved back to Batemans Bay before it actually finished and worked at my family's hotel. Which is when I first started video blogging.
Which make-up look has been your favourite to create?
I love creating Arabic makeup looks. I have a really big Middle Eastern following, Saudi Arabia is my third largest viewership, so I love tailoring looks to those areas. I also get such good feedback when I do that and its great to connect with other women from different areas so definitely love doing Arabic looks!
What are three beauty products you can’t live without?
Foundation, Brow powder and eyeliner!
Be honest – how many lipsticks do you own?
Well over 100. Honestly!
What's your best beauty tip?
Use the right tools, invest in a good brush set! and always work with clean brushes.
What’s your trick to creating a perfect winged line?
Dip a clean angled brush in a great makeup remover and use it to perfect your flick. I taught this tip in one of my videos and it now has four million hits.
What’s your ultimate night-on-the-town make-up look?
I love a metallic lid shade with a sexy flick and big, big lashes. Big bambi eyes are my favourite look!
Do you have any tips for creating a low-key day make-up look?
Just applying a kohl pencil into the lash line and smudging it out with a little brush looks defined, smokey and understated for daytime. And it’s so quick and easy to do.
Do you have any advice for aspiring beauty bloggers and vloggers?
It's important to upload regularly and invest in good equipment. It's hard though. I started out on a $99 camera and then worked my way up when I could afford it. But I definitely think I could have experienced faster growth in my channel if I had planned ahead and set it all up before even starting, so if you can do that; buy a camera, lighting, design a great website etc, all before you begin, do it!
For more from Chloe Morello, check out her utterly fabulous YouTube channel.
Do you follow Chloe Morello? Are you an aspiring beauty blogger/vlogger?