Beauty Trends for July 2017

Bored to death with your beauty look? This month’s roundup of new beauty trends is sure to inspire.

From the latest #trending hair colour to a mesmerising eye makeup look, there’s plenty on offer for the beauty lover who’s looking for a change.

Watch the video above for our take on the latest trends, then scroll on down for the products you need to nail each look…

Icy blonde hair

Karlie Kloss, Cara Delevingne, Kristen Stewart, Kayley Cuoco and Katy Perry have all joined the icy blonde hair club recently, and it’s not just a trend for 20-somethings-who’s-names-start-with-K – Tilda Swinton and Sarah Jessica Parker are also platinum blonde fans! The hair colour is surprisingly winter friendly, with cool tones keeping it fresh and modern. But if you’re thinking of going white blonde, there are a few things you’ll need to take into consideration. Watch the video above for my top tips!

Be a blonde bombshell: Provoke: Touch of Silver Brightening Shampoo and Intensive Conditioner, Pureology Perfect 4 Platinum Miracle Filler

70s beauty

70s beauty is bang on trend at the moment – think big, bouncy hair, shimmery eye makeup and bold, glossy lips. For inspiration, we’re looking to celebrities such as Gabrielle Union and Solange, who are both embracing their natural hair and free-spirited makeup looks! Prefer not to step out of your beauty comfort zone completely? A bouncy blow dry paired with minimal makeup will make for a sexy-yet-subtle 70s reference.

Embrace some 70s swagger: Fudge Big Hair Body Builder, Bobbi Brown Metallic Eye Shadow

Halo eyes

A favourite with beauty bloggers, this eye makeup trend is a great way to introduce a pop of colour into your makeup look. The best part? You can achieve it with just one shade! From soft pinks and oranges to smoky shades, the sky’s the limit. Watch the video above for my tips on how to nail the look, without taking it into Halloween territory.

Create a halo eye: Natio Eyeshadow Brush, Bodyography Pure Pigment Eyeshadow, e.l.f. Australia Studio Pigment Eyeshadow

What other beauty trends are you loving lately? Which of these looks is your favourite?

75 Member Comments

Yohanna 31 Aug 2017 11:59 AM

Halo eyes are great

Love icy blonde hair....but can not wear it myself (my skin is too warm/yellow to pull it off)

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Princess Perfume 22 Aug 2017 6:58 PM

I like the icy blonde hair look though i yhink on me it might wash me out a bit

Zee101 15 Aug 2017 11:33 PM

The Halo eye looks are stunning

pinchme80 12 Aug 2017 2:58 PM

Loving the ice blonde

marikaxoxo 8 Aug 2017 9:29 AM

Halo eyes are so pretty! I'd love to try it

ModernGypsy 7 Aug 2017 11:22 PM

Loving the halo eye trend :)

neha.gamine 7 Aug 2017 9:10 AM

Love the Halo Eyes! Will try to recreate the look. I love that orange lip color too, does anyone know the shade #?

Pixiealso 6 Aug 2017 11:38 PM

Like everyone else (apparently) I love the halo eye shadow look too! Never could I pull off Platinum Blonde hair though. I may be pale, but I have auburn hair and pink toned skin...

lelo11 3 Aug 2017 7:40 PM

love the halo eyes!

Fefe 3 Aug 2017 2:43 PM

Love the halo eyes, but I could never pull off the icy blonde hair, I think it suits pale people more

Gea 31 Jul 2017 6:18 PM

Big blow dried hair and halo eyes - that is my new look. I like big hair and amazing eyes, I just have to make sure that I don't look to 70's style.

mrscleaver 26 Jul 2017 4:42 PM

I don't think i will ever be able to pull off any type of blonde unfortunately,i don't think ice blonde is particularly flattering on a lot of people.Tilda Swinton has always rocked it though. I like that the 70's style is back although i tend to dress in whatever style/era i feel like regardless of fashion.

Beckky 26 Jul 2017 12:02 AM

Love the halo eye look :)

Beautybabe140194 25 Jul 2017 2:50 PM

I love the halo eye trend, so pretty. I will have to try it. Trying to get my hair to icy blonde but maintenance is so hard.

Petal 25 Jul 2017 2:29 PM

In the section "halo eyes" - photo on the left side - I love the dusky pink lipstick. I also love the pink eyeshadow.

Lynetty12 22 Jul 2017 5:50 PM

I think Halo eyes are a cool idea. Icy blonde looks amazing on everyone else except me. I just can't maintain the colour. :(

misfortune8 19 Jul 2017 4:15 AM

Tilda Swinton rocks! I just love her! Halo eyes sounds like a great go-to on rushed mornings (most of my mornings are rushed!)

clearcrystalwater 18 Jul 2017 10:11 AM

The soft halo makeup looks good.

morganlouise 17 Jul 2017 3:56 PM

ice blonde is everywhere these days

Gilliey 16 Jul 2017 11:35 AM

Icy Blonde would be great on some people, not for me though. The other looks have a big thumbs up from me.

MelissaFay89 16 Jul 2017 11:29 AM

Yes to all

Meedee 16 Jul 2017 9:55 AM

When you said 70's look I got excited and thought blue eyeshadow was back in... I have an amazing collection of blue eyeshadows.... ah well...i will use them anyway....I never follow the rules :)

Petal 25 Jul 2017 2:37 PM

I also don't follow silly beauty rules, especially for mature women. Have you kept your blue eyeshadows from a few decades ago? If so, what kind of condition are they in?

Meedee 26 Jul 2017 7:49 AM

I had a friend of mine send me a bunch of blue eyeshadows that she had won as she said she would never wear them and my daughters give me any that come into their possession. I know we are not supposed to keep super old products but I do have a trio of blues that are super old.... ashamed to admit that they are 20 years old.... I know this as they were given to me by my Dads partner when they visited and she was given them as a free Lancome gift with a purchase at Myer. The colours are so beautiful that I just cant toss them away.

Petal 31 Jul 2017 2:53 PM

Meedee, you could take a photo of the eyeshadows that you love and put the photo in a frame. The framed photo would make an interesting talking point in your home.

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4 beauty trends to try in July