Familiar With This Viral Luxury Foundation? The Internet Has Discovered A $6 Dupe

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Jennifer Coolidge foundation

When the real thing is sold out or not currently financially viable — it’s important to keep your ear to the ground for a worthy dupe.

Case in point: The internet has uncovered a budget-friendly product to rival the viral-on-TikTok Il Makiage Woke Up Like This Foundation ($74 from Il Makiage).

Why is this so impressive? Well, Il Makiage has managed to create a foundation with a flawless finish, an innovative formula, and 50 shades that promise to blend effortlessly with any skin tone.

The affordable beauty brand that’s managed to crack the secret to Il Makiage’s formula (without breaking one’s budget) is also Jennifer Coolidge approved. Plus, it’s stocked in your favourite discount retailers — Target and Kmart.

Everything we know about e.l.f. Cosmetics foundation dupe

Similar to the Il Makiage OG, e.l.f. Cosmetics’ Flawless Finish Foundation ($6 from e.l.f Cosmetics) is said to deliver medium-to-full coverage. It’s also suitable for all skin types. Plus, both foundations are described as lightweight and promise to deliver a natural, streak-free, matte finish.

In saying that, one of Il Makiage’s best attributes is its vast shade range. Itactually has one of the most diverse shade offerings on the market with 50 different options to choose from. We love to see it.

Where does the e.l.f. range measure up in comparison? Well, interestingly enough, the foundation used to be available in 40 shades. However, you’d be hard-pressed to find more than 20 shades on the brand’s website or other retailer’s websites. Which leads us to believe that this affordable find might be discontinued soon. Fingers crossed it’s just being taken off shelves to be reformulated. But, regardless, it’s a great excuse to stock up on the dupe while it’s still available.

Main image credit: Getty Images

Have you tried the e.l.f. Cosmetics foundation? If not, what is your current go-to foundation?

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