Lancôme’s latest colour collection, Declaring Indigo, pays homage to Aaron De Mey’s icons – Olympe de Gouges, Simone de Beauvoir, Brigitte Bardot and every “magnificent irreverent” in between. That empowering, energetic nature is the key inspiration behind the collection, as De Mey proclaims:
“Only by freeing ourselves from the rules and transcending the barriers can we truly innovate. This search for freedom of vision is what drives me.”
Sorry beauties, I know it’s early and it’s a Monday but De Mey’s passion for his craft gets me every time. The collection isn’t just a collection, it’s a cosmetics revolution inspired by women who broke down barriers, who emerged triumphant, who changed the world. And I challenge anyone who wears the indigo, gold and red ensemble not to feel empowered, just that little bit taller and a whole lot more magnificent. I know I do. Here’s a quick pick of my faves…
La Palette Liberté – one of the prettiest, yet wearable, palettes of all time; this combines two indigo blues (one metallic, the other sparkling with golden flecks) with two precious golds, housed in a gold compact adorned with a rose motif that references both the flowers on the Parisian coat of arms and the Lancôme emblem.
Color Fever Gloss – Lancôme’s iconic gloss has two new shades: Pure Gold (deï¬nes the lips with a beautiful shimmer) and Aaron’s Red, a fully transparent crimson red. Simply stunning.
Le Vernis in Indigo Paris and Pure Gold – be sure to jump on the latest trend: coat nails in the bold indigo and finish with golden moons (at the top part of your nail – opposite the tip). This ‘vice-versa manicure’ is all the rage right now.
Must dash, I’m off to change the world, one beautiful step at a time…
What do you think of the gorgeous collection? What are your favourite pieces? And keep your eyes and ears peeled around the forum again this week, for there might be a surprise giveaway or two…
Declaring Indigo available nationally at Myer stores, David Jones stores and selected pharmacies. Image courtesy of Lancôme.
Ps. We have five pieces from the Lancôme Declaring Indigo collection to give away, all you have to do is share how you cheer yourself up when you’re feeling blue…
Such an interesting read