Sydney fashion is at the Top of its game
Now I know I’ve just returned from a stint across the pond, but I’m thrilled to report that I’ve brought a piece of London back with me.
Okay, so not me personally – but is it a coincidence that I hear news that Topshop, the UK’s most fashionable retailer, is setting up shop in Sydney the moment I touch down back home? I think not.
Yep, no need to rub your eyes. You heard right! Topshop and Topman are opening their doors at the legendary Gowings building on George St in the Sydney CBD. Today! This means that Sydney shoppers will be free to browse the fashions that until now only Brit IT girls and lucky Melbourne fashionistas have had access to (unless you shopped online of course – but going in store is always so nice!).
Not too long ago I gave you the lowdown on Melbourne being the first uber lucky Australian city to nab its piece of the Topshop pie, but I’m so thrilled to announce that Sydney’s Topshop will be spread out over a whopping four floors! Talk about exciting. Take that, Melbourne!
The Sydney flagship store will stock the all the Topshop goodness we’ve come to love, including the brand's Boutique, Dress Up, Petite, Tall, Unique and Collaborative lines, as well the main-line apparel, shoes and accessories collections.
If you’re more into make-up than shopping for the latest fashion trends, fear not! Topshop will be coming complete with its signature beauty range! Not sure what’s on offer? Check out my video that showcases the bits and pieces I picked up on my trip over to Ol’ Blighty last year.
Also, if you're keen as mustard to get in-store, it'll be well worth your trouble. Check out just some of the special events and exclusives they've organised to coincide with the launch of their flagship Sydney store.
1. First in Best Dressed - The first 20 customers in the queue to enter Topshop Topman on October 4th will win a free Topshop Topman outfit to the value of $100 styled head-to-toe by the Personal Shoppers!
2. Love Topshop - Upload an Instagram of yourself at the new Topshop Sydney store and tag @topshop_au with #lovetopshop for your chance to win a $500 shopping spree.
3. Exclusive Gifts - To celebrate the arrival of Topshop Topman Sydney, pick up an exclusive printed Topshop pouch – perfect for your iPad or as a clutch – with every $100 spent instore, or a Topman tote bag with any purchase over opening weekend. While stocks last.
4. Photo Me - Shop us your Topshop style in our pop up photo booth. Take your picture home as a souvenir and leave one on our ‘Best In Show’ wall for your chance to win a $500 shopping spree with a Personal Shopper.
5. Instore Makeovers - All weekend the Topshop beauty queens will be in-store offering complimentary makeovers for all customers. Appointments are limited so get in early to get the Topshop look.
Which overseas brand do you wish would come to Australia?
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