Kim Kardashian is launching a beauty brand this month
She’s long been known as the reigning queen of contouring and now Kim Kardashian is making it official by launching her own line of beauty products. The reality star shared the big news on her Instagram earlier today and the internet simultaneously lost its mind.
Image via @kkwbeauty
Kim kept things very mysterious, only revealing the name (KKW Beauty), the website and the launch date. According to the announcement, Kim’s new beauty range will be released on Wednesday 21st June, USA time – which equates to Thursday 22nd June for us Aussies.
This isn’t Kim’s first venture into beauty – she launched Khroma Beauty and Kardashian Beauty hair care in collaboration with sisters Kourtney and Khloe, before launching her own perfume line – but this collection feels different. The branding reflects Kim’s more minimal, stylish look of the last few years and there’s no denying her beauty game has definitely evolved since we first met her way back in 2007 (and thank god for that!).
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These days Kim’s best known for her sleek hair looks, sculpted cheekbones, bold brows and creamy nude lips. She gave us all a little taste of her favourite lip colours a few months back when she collaborated with sister Kylie Jenner, but here at beautyheaven we can’t wait to see what Kim creates for her own brand. Stay tuned!
Will you be checking out KKW Beauty? What products do you think Kim will release?