The name Rimmel is synonymous with edgy, streetwise and fun make-up. Built on 'streetwise London' imagery, Rimmel is savvy, witty, and in the know. With a comprehensive line of products, it offers women real, achievable beauty. The colours allow for experiment and individuality. The product range incorporates, eyes, face, lips, nails and body. Rimmel is the No. 1 Colour Cosmetics brand in the UK.