9 next-gen serum foundations you need to know about

9 next-gen serum foundations you need to know about

If you’re someone who faces the daily dilemma of choosing between A) going makeup-free to let your skin breathe while your serums get to work and B) a soft, blurred and flawless complexion that can only be achieved by a silky finish foundation – we have news. 

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Serum foundations have hit the  market hard and they’re making it possible for us to have our cake and eat it too. Serum foundations are the ultimate love child of skin care and makeup, formulated to hydrate, airbrush, protect and repair.

This new category of natural, lightweight and full coverage foundations are infused with powerful skin-loving ingredients to heal and conceal. Basically, serum foundations will do just about everything but cook you dinner. 

Want to get it on the action? Here are nine phenomenal formulas we wish had been around years ago.

Max Factor Ageless Elixir Miracle 2 in 1 Foundation and Serum

We say: For a blemish-blurring foundation with a side of anti-ageing, Max Factor’s 4.5 star-rated formulation has been carefully infused with wrinkle-fighting ingredients like niacinamide, glycerin and vitamin E. 

You say: “I have quite bad acne scars. After eight years of looking I came across this product. Easy to use fast to apply and you I only have to apply one layer instead of three sometimes. It’s changed my life.” – Faithx201

Want to know more? Read Max Factor Ageless Elixir Miracle 2 in 1 Foundation and Serum reviews here…

COVERGIRL & Olay Simply Ageless Wrinkle Defying Foundation

We say: In the most iconic collab since Kate Moss and Burberry, COVERGIRL have infused their creamy foundation formula with Olay’s fine line-banishing Regenerist Serum. The true meaning of multi-use, it allows your skin to be protected, nourished and airbrushed all at once. And with over 50 4 star reviews, we think this is a well suited match.

You say: “This foundation on the other hand is very different. I have had excellent results with this specific coverage and am very happy to say I have not broken out in any spots or have had any allergic reactions to it.” – TheKatsMeows 

Want to know more? Read COVERGIRL & Olay Simply Ageless Wrinkle Defying Foundation reviews here…

Clinique Even Better Clinical Serum Foundation SPF20

We say: If dark, brown spots or pigmentation are the bane of your existence, Clinique’s serum foundation will help you conceal them in the short term, while it works in overdrive to fade them for good. Packed with good-for-skin ingredients, like salicylic acid and vitamin C, what really separates this product from the pack is Clinique’s exclusive dark spot-fighting molecule UP302. Gotta love science.

You say: “The serum foundation makes my skin look plump, hydrated and dewy. It creates a more even looking complexion. I love the satin finish as it is not too shiny or too matte, it is just the perfect glowy in between” – Beautybabe140194 

Want to know more? Read Clinique Even Better Clinical Serum Foundation SPF20  reviews here…

ulta3 Fresh Faced Serum Foundation

You say: As far as budget, vegan-friendly formulas go, this one takes the crown. Retailing for a cool $12.95, ulta3’s lightweight formula provides an easy-to-use precision dropper to guarantee a natural and even finish. 

Want to know more? Read ulta3 Fresh Faced Serum Foundation reviews here…

Bobbi Brown Intensive Skin Serum Foundation SPF 25

We say: This luxe powerful tonic from Bobbi Brown blends skin tone-correcting pigments (that float on top of the skin) with supercharged serum ingredients, including those used in Chinese medicine. Expect congested, uneven complexions to be left silky and radiant, while moisture and firmness are restored.

You say: “Perfect for everyday dewy complexion. This didn’t cause me to breakout and stayed on pretty well. Looks fresh all day and doesn’t crease into lines or indented acne scars. It doesn’t cake up at all, it has a silky consistency and looks very natural.” – Ageha sans 

Want to know more? Read Bobbi Brown Intensive Skin Serum Foundation SPF 25  reviews here…

Rimmel London Lasting Finish 25 HR Foundation

We say: Rated 4 out of 5 stars by over 150 of our members, this transfer-proof and skin-friendly formula provides instant hydration and a full coverage finish that lasts up to 25 hours (yes that’s right, it lasts an entire day and then some). 

You say: “This foundation is hands down my favourite drugstore foundation! I will never stop recommending this amazing bottle of goodness. It’s packaging, it’s longevity, its dewy finish, its coverage and of course it’s price! Everyone needs this in their foundation collection.” – Shanhads 

Want to know more? Read Rimmel London Lasting Finish 25 HR Foundation reviews here…


Estee Lauder Perfectionist Youth Infusing Makeup SPF 25

We say: If you’re an Estee Lauder skin care fan, this foundation should already be sitting on your shelf. Infused with the brand’s youth-enhancing, powerful Perfectionist [CP +R] Serum, you’ll enjoy a glowing, satin finish, plus an added SPF 25 to prevent sun damage.

You say: “Love the look this moisture binding foundation fluid provides.Glides over skin effortlessly and it seems to sort of adapt to your skin tone without masking it. Just looks like skin.” – Gemini Jen 

Want to know more? Read Estee Lauder Perfectionist Youth Infusing Makeup SPF 25 reviews here…

Nutrimetics Professional Flawless Air Serum Foundation SPF 15

We say: If you don’t mind a radiant and undetectable ‘second skin’ (let’s face it, who doesn’t?) This buildable serum foundation uses optical diffusers to blur imperfections while the potent marine algae improves the skin’s texture. 

You say: “ The look and feel are amazing and you feel like your skin is made of silk, there is no heavy clogged feeling with this foundation. Lasts right through my busy day with just a mineral powder touch up.” – naturalskincarebeauty

Want to know more? Read Nutrimetics Professional Flawless Air Serum Foundation SPF 15 reviews here…

Paula’s Choice RESIST Anti-Aging Serum Foundation

We say: For a soft focus finish, Paula’s Choice has created a matte coverage, anti-ageing serum. Perfect for oily to normal skin types, absorb unwanted shine, conceal blemishes and sit back while the powerful blend of ceramides and peptides wind the clock back 10 years. 

You say: “Ideal for skin care with extra wellness goods for the serums, it’s a medium coverage, but need a few drops and it last for ages, I bought it for my mom and my self and her skin improve very much” -yamilefr1

Want to know more? Read Paula’s Choice RESIST Anti-Aging Serum Foundation reviews here.

Have you ever tried a serum foundation? What did you think? Main image credit: @gaylinet

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Comments 55

  1. There are so many new products claiming the next best thing. I no longer live near anywhere to get any samples to try so just making do with what I have available now.

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