These are the top-selling beauty products in the world right now

These are the top-selling beauty products in the world right now

We’re often throwing away the phrases ‘best seller’, ‘cult favourite’ or (our personal fave) ‘the must-have product on everyone’s shelves’… but what does it actually mean to reach such popularity?

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When a beauty product delivers results, word travels fast. And by fast, we mean every 20 seconds kind of fast.

Check out which of your much loved products are flying off the shelves, or better yet, the accompanying (and fascinating stats) that you can whip out at your next dinner party.

Maybelline Great Lash Mascara

There are very few people who wouldn’t recognise this pink and green lash legend.

Maybelline Great Lash Mascara is so popular that they sell one every two seconds. 

Yes, you read that correctly. That’s more than 40,000 per day. 

Weleda Skin Food

There isn’t much that Weleda’s Skin Food can’t do. 

It’s our go-to when hands are dry from over washing (something we are all familiar with at the moment), elbows are cracked and lips are chapped. You can use it as a face mask, eye cream, body moisturiser or to treat scars, eczema, and even your feet and cuticles. 

So, when we tell you that one of these sells every 16 seconds, are you really surprised?

Paula’s Choice 2% BHA Liquid Exfoliant

Paula’s Choic 2% BHA Liquid Exfoliant, otherwise known as their no. 1 product worldwide.

This leave-on exfoliant is a cult favourite, selling approx one every twenty seconds.


Bioderma Sensibio H2O

There isn’t a beauty buff in sight who doesn’t have one of these bad boys in their bathroom cabinet. 

Widely regarded as the best micellar water in the game,  Bioderma Sensibio H2O sells every three seconds around the globe.

Go-To Transformazing Sheet Mask

Zoë Foster-Blake originally intended for Transformazing to be a cream mask, until an early 3am thought saw her change her vision.

And boy did that turn out to be a good decision. 

Appearing as a guest on ‘The Glow Journal’, a beauty podcast hosted by Gemma Watts, Zoe revealed to listeners that Go-To sell one Transformazing every10 SECONDS!!

$9, Mecca

Trilogy Rosehip Oil

Trilogy Rosehip Oil has 10 different uses and one is sold every 20 seconds, so it must be delivering some sort of magic! Word on the street is the Duchess of Cambridge is a massive fan too…


Go-To Face Hero Oil

Another one from Go-To because this Australian brand sure does have some great stats.

Face Hero is another best-seller from Zoë Foster-Blake’s brain child, selling one bottle of the glorious oil every minute!

$45, Mecca


Main image credit: @zotheysay Were you surprised by these stats? Do you use any of these cult products?

Share your thoughts

Comments 92

  1. I do not understand why Maybelline Great Lash is on almost every beauty editor's favourites list. It is one of the worst mascaras that I have tried. Maybelline make other mascaras that perform much better.

  2. I hate the Maybelline Great Lash Mascara – it is the worst mascara I have ever tried. I would have given it zero stars if I could. It hadn't dried properly hours after I had put it on (think wet black sludge around my eyes) and it was impossible to build any volume with. Yuck.

  3. These best sellers are an interesting mix for me – some I love (the Trilogy oil), some I hate (fell out of love with Great Lash years ago!) and some I am just indifferent to – like the Micellar water and 'Transformazing mask' (I have two and still haven't gotten around to using it!

    I do love Weleda products however and think all these products do deserve a try once – just to find out what the hype is all about!

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