Ingredient spotlight: hyaluronic acid

12 Jul 2010 04:58 AM | Posted by Editor
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Want one of the most beneficial ingredients in anti-ageing? Then it’s time to jump on board the hyaluronic acid bandwagon beauties!

This ingredient is certainly a skin-saver and here’s why:

Your body naturally produces a substance called hyaluronan which, simply put, can be described as the ‘goo’-like molecules responsible for supplying your cells with plenty of essential moisture. However, as you age the levels of hyaluronan in your skin significantly decreases – especially after the age of 50.

Hyaluronic acid has the ability to hold up to 1,000 times its weight in moisture (no mean feat let me tell you!). When used in cosmetics, it sinks in to the lower layers of the skin and a slight ‘swelling’ effect takes place in the areas prone to wrinkles and sagging.

As a result, your complexion appears plumped up, smooth, and ‘lifted’. Due to the high level of hydration that come hand-in-hand with hyaluronic acid, your skin will also feel extremely nourished and moisturised.

Try: NIVEA Visage Expert Lift Day Cream, Night Cream, and Eye Cream.