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NOW I’ve seen it all.
Ok, I’ll admit it, I’m probably the biggest slave to celebrity trends I know, but this trend is one I will not be mimicking, or rather, getting my boyfriend to mimic.
Call me conservative, but I believe make-up is one of those fun things, along with child birth, belly button piercings and pretty underwear that women are allowed to have a complete monopoly over.
So why now, have many heterosexual men decided the wonderful world of beauty is also theirs for the taking?
I have been noticing a shift away from the ‘manly’ ideal of the rugged alpha male dressed in nothing but a pair of jeans and overgrown stubble for some time now. The advent of the SNAG (Sensitive New Age Guy) and their appeal to confident and high achieving modern women has created a counterculture of well dresses and perfectly made up mummies boys.
In short; these guys spend more time painting their faces than we do.
This trend has trickled on down from none other than the wacky and wonderful world of our favourite teen celebrities.
Leading the clown faced brat pack are the emo kids; Good Charlotte rockers, Benji and Joel Madden who must use at least one stick of eyeliner per day. Also embracing the emo male make-up trend is 30 Seconds to Mars’ Jared Leto who not only is a fan of smoky eyes but also two toned hair dye, with colours none other than the emo uniform; red and black. Pete Wentz of Fallout boy has also hopped on the bandwagon, sporting an Edie Sedwick-esque black cropped cut to compliment his always charcoal eyes.
This trend is however not limited to disillusioned teenagers rockers and Marylin Manson impersonators. Seemingly average and mainstream male celebrities are realising the wonders of beauty products. As Daniel Radcliff declared his move into mature and serious acting, he also took up applying coats of foundation, bronzer and blush to smooth those age lines which we all despise. American Idol winner Clay Aiken also retains his youthful glow by doing the once over on his face with foundation and bronzer, for optimum camera appearance.
Always one to push the boundaries, Gordon Ramsey takes male beautification to new levels, using botox to hide evidence of rage induced ageing.
““Anyway, I was getting a complex for the first time in my life, so I did it. Botox. A jab here and one here. And no one has f****** noticed,” he said.
In a world where the lines of just about everything are blurred, one would innocently think that beauty products are a safe-haven for the fairer sex. It really is dangerous to assume anything these days.