Meet the $20 Kmart hair straightener dupe that's gone viral
In a Facebook post that's since gone viral, NSW mum Lilly Eggings shared a picture of her hair straightened to glossy perfection.
Why would such a photo go viral you ask? Well, turns out she managed the results with none other than the Anko LCD Hair Straightener, which retails at our beloved Kmart for $20.
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Sitting around $150 cheaper than its higher end competitors, Lily wrote, “if anyone is thinking of buying the $20 hair straightener from Kmart, DO IT. It’s amazing."
In a tip that quickly gathered hundreds of comments and likes, it became apparent Lily was not alone in her love for the product.
Other fans of the affordable straightener wrote supporting statements like, “I love it and I have really curly/frizzy hair,” while another claimed she's had the product for 15 years and is still going strong.
However, as with most products, there were a few consumers who didn't have the best experience, some of which found the product to be quite drying. Hairdressers chimed in to remind those considering purchase to factor in the loss of high quality materials, and therefore the probable long-term and damaging effects this may have on their hair.
The Kmart straighter is made up of a ‘ceramic-coated plate’, which some pointed out has the potential to wreak havoc on hair once the coating wears off,. However, as far as a short-term budget option goes, it seems this product is one not to miss.
Main image credit: @rebeccaharding
What hair straightener do you use? Would you try this one?
50 Member Comments
I have the Kmart straightening brush and it's amazing!
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Interesting. Such a difference in price from competitors
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20 dollars and others are 700 dollars. What a bargain.
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Really good price too! Might get it.
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Alright so I just got this and wanted to come here and say it IS that good! I used it VERY quickly and sloppily on a low temperature and my hair came out looking AWESOME instantly. Love this straightener!
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I use the Remington pearl straightener and LOVE IT! I might try this just to see if it's worth the hype!
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No wonder Lilly Eggings posted a photo of her hair because it looks lovely.
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I've never used a straightener before, I'm staying with my naturally curly hair!
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I've got a straightener, hardly ever use it.
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Kmart has some really great products. I've been obsessed with their home and kitchen items lately as well as it has been great for iso crafts!
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I must say i am very excited about this!! Just hope it isn't sold out everywhere!
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I've never been a hair straightener user. $20 is a bargain for any appliance that works well.
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Not something we need; my hair is straight and my daughter loves her curls, but certainly sounds like a bargain.
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Well worth a try, I don't see any sense in spending hundreds of dollars for something that I personally would use once a week if that to be honest:)
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After I dropped and broke my MUK straightener I brought the Kmart one. It heats up to 230 degrees and works better than my previous one on my long thick wavy hair. Very happy with it and highly recommend.
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I never straighten my heair... BUT, What a bargain!?!?!
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I don't straighten my hair often.But this is great price and do the job.
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My hair is naturally dead straight so don't need a straightner.
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Its interesting so many people saying 'its so cheap, it must damage your hair' or similar, even when those who have used it for several years say it doesn't (when used properly). The cornerstone of the marketing machine convincing us that paying more (up to stupid amounts of money) means a product is better when in reality, after a certain amount of money spent you are just paying for a fancier box or more likely the paycheck for influencers to spruik it on Insta and TikTok rather than any advances in technology or a better product. Face creams are another one when independant testing shows a $25 cream can outperform a $300 cream - but so many pay it for the prestige and show off factor. Personally I'd rather spend less on self spends and spend the difference making a difference with a charity or a gift for a friend to make them smile etc - especially if it means spending more money in our local economy in the current environment (which neither Kmart or Ghd are, either being a HUGE conglomerate or an international company). This is a super interesting study in people though :)
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