This celeb-approved dry shampoo sells 2.25 units per second
In the magical world of beauty, there are some products that become so popular they reach cult status. And the much-loved Batiste Dry Shampoo range has officially hit those heights, with new data revealing that in 2017, 2.25 cans of Batiste Dry Shampoo were sold every single second globally. That’s a whole lot of dry shampoo!
In case you didn't know, Aussie women are dry shampoo obsessed, spending more than $40 million on dry shampoo alone last year. But it’s not just beauty junkies lining the aisles of Chemist Warehouse to get their hands on the Batiste range – celebrities also love the product!
Actresses Drew Barrymore and Jenna Dewan have both professed their love for the product, with Drew hailing Batiste Dry Shampoo - Blush as, “Better than any I have ever tried and I am a dry shampoo enthusiast.”
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#beautyjunkieweek @batiste_us This is me out for an evening. I keep the mini in my bag! I am crazy crazy for this dry shampoo. I love it for texture, BUT this one actually works like a true do over for dirty hair. Especially on a blow out. It restores it to pretty and cleans it right up by removing the oil from my scalp and hair. It actually does what it promises to do. It’s better than any I have ever tried and I am a dry shampoo enthusiast. It’s just does so many things and the travel size is purse friendly for your day or night! They sell it at @ultabeauty and i highly recommend!!!!!!!!! @flowerbeauty
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Jenna, also a long-time dry shampoo devotee, said that Batiste Dry Shampoo - Blush has “been used on me since I was in dance recitals my entire life...it's a shining product."
So why is the Batiste dry shampoo range so popular? Firstly, it absorbs oil really quickly and without a lot of product, which is great for those of us who don’t like product build-up (read: everyone).
Have you tried Batiste’s dry shampoo range? Which scent is your favourite?
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