SheaMoisture Hair Care Trial Team
SheaMoisture Coconut & Hibiscus Curl & Shine Shampoo, Conditioner, and Curl Enhancing Smoothie – 12 women with thick, curly or textured hair who were concerned about frizz or flyaways.
SheaMoisture Jamaican Black Castor Oil Strengthen & Restore Shampoo, Conditioner and Strengthening and Restore Masque – 12 women with damaged, chemically-processed, colour treated or heat styled hair who were concerned about restoring, repairing and strengthening their hair.
SheaMoisture 100% Virgin Coconut Oil Daily Hydration Shampoo, Conditioner and Leave-In Conditioner – 14 women with dry, normal to thin hair who were concerned about hydration.
SheaMoisture Manuka Honey & Mafura Oil Intense Hydration Shampoo, Conditioner and Masque – 12 women with very dry hair who were needing intensive hydration for their hair.
Star rating during this trial*:
SheaMoisture Hair Care products are free from sulfates, parabens, phthalates, paraffin, gluten, propylene glycol, mineral oil, synthetic fragrance, synthetic colour, DEA and not tested on animals. All SheaMoisture products are sustainably sourced with natural, certified organic and ethically sourced ingredients and offer products to suit all hair types.
The triallers were instructed to use the products on all areas of the hair, as often as required. Triallers were advised to use the shampoo, followed by the conditioner and treatment.
SheaMoisture Coconut & Hibiscus Curl & Shine Shampoo, Conditioner, and Curl Enhancing Smoothie are formulated to control frizz and flyaways for thick, curly and textured hair. The products contain certified organic shea butter, coconut oil, silk protein and neem oil to soften and detangle hair while reducing frizz. Most triallers found that the products left their curly hair feeling soft and manageable. The majority of triallers also appreciated the scent of the products.
SheaMoisture Jamaican Black Castor Oil Strengthen & Restore Shampoo, Conditioner and Strengthening and Restore Masque are designed to restore, repair and strengthen damaged, chemically-processed, colour treated or heat styled hair. The products contain certified organic shea butter, Jamaican black castor oil, apple cider vinegar and peppermint to provide essential oils and leave hair soft, strong and healthy. Most triallers found that the products left their damaged hair feeling smooth and restored. The majority of triallers also reported that the products were easy to use and worked well together.
SheaMoisture 100% Virgin Coconut Oil Daily Hydration Shampoo, Conditioner and Leave-In Conditioner are formulated to moisturise, cleanse and condition all types of hair, especially dry, normal to thin hair types. The products contain virgin coconut oil, coconut milk and acacia senegal to provide renewed hydration, manageability and shine. Most triallers found that the products left their hair feeling manageable and soft. The majority of triallers also appreciated the coconut fragrance of the products.
SheaMoisture Manuka Honey & Mafura Oil Intense Hydration Shampoo, Conditioner and Masque are designed to provide intensive hydration for naturally very dry hair. The products contain organic shea butter, manuka honey, mufura and baobab oils and African rock fig to enfuse the hair with moisture and shine. Most triallers reported that the products effectively hydrated their dry hair. The majority of triallers also appreciated the organic ingredients and ethical ethos of the brand.
“It left my hair feeling very clean but definitely not stripped of moisture which I appreciate. My hair looks great when it dries naturally. I have noticed that my hair not only smells awesome after using this, but I get a good day more before my hair starts to look oily again. I suspect this is because the shampoo does not fully strip the hair of its natural oils when washing. Overall, I am very impressed with this shampoo. The scent is beautiful, and the fact that a little goes a long way and that it stretches my hair's freshness for longer make it a winner. I am very interested to try more from this brand!” – bh member Scray Scray
“The conditioner has a lovely natural scent of coconut and hibiscus that feels luxurious. I’m impressed with this brand because it contains no hidden nasties or contains any horrible chemicals that damages the hair. This conditioner was great to apply in my thick long hair, it covered my hair well and the scent doesn’t smell fake or overpowering. It left my hair feeling nice and clean and really soft and fresh. I will repurchase this product and would recommend to anyone with all different types of hair lengths and thicknesses.” – bh member annacaville
“The smoothie has an amazing, fresh coconut smell that maintains its almost tropical scent in your hair. It doesn't leave your hair oily but does add a nice glossy sheen without it being obvious that you've used a product. It seals in moisture and greatly reduces frizz – most products normally don't succeed with this in my unruly hair but this surprisingly reduced almost all of my frizz! The product sets curls really well as they do not drop out after a time and did not lose its hold after exposure to the wind and other natural elements like most hair products normally do.” – bh member Beach
“The shampoo lathered just right in my hair. My hair didn’t look frizzy after use (which it normally does), my hair felt smooth after use. I had no tangles or knots in my hair and the smell of the shampoo was just right and not overpowering. People have also commented on my hair since using this product to say how shiny my hair is looking these days. My hair is finally manageable, shiny and smooth and I’m not exaggerating – it has really worked for my hair. My hair really has not looked shinier or felt and looked better since using the Jamaican Black Castor Oil Shampoo. I will most definitely be purchasing this product again in the future and will be recommending to my family and friends.” – bh member Jodylouise4
“Conditioner comes in a clear plastic container with a pump dispenser – makes it easy to use. Consistency of conditioner is quite thick and it’s light caramel in colour. It also has a very pleasant caramel aroma. It rinses out well and I found my hair to be soft, less flyaway and easy to manage after. I’m impressed and will continue to use this product and even look at their other conditioners.” – bh member Kassalee
“Using the shampoo and conditioner along with this mask made a massive difference to my hair! I absolutely love this mask! This mask has peppermint in it which I love as from bleaching my hair for many years it’s taken a toll on my scalp and the peppermint soothes the scalp – it really helped with my dry and frizzy bleached ends. It totally helped restore it back to normal! I’ll definitely be using this and recommending these products to all my friends.” – bh member mbrandt72
“Don't let the all natural products fool you, this product actually really works wonders! I have curly hair which always seems hard to control but this shampoo brings shine back to my hair and managed to control my curls. And yes, even though it’s all organic it smelt amazing! Oh, did I mention that the product is sulfate free, which helps to soften your hair and control curls.” – bh member Anastasia Papayioryiou
“I have heavily coloured hair and found the conditioner to soften well and not leave residue on my hair which is a real bonus for me. My hair felt soft and smelt really lovely. It did not make my hair dull or stringy. I used this conditioner in conjunction with the shampoo every other day and found that to be frequent enough to keep my hair feeling great. I would strongly recommend you give this conditioner a try, especially in conjunction with the other great products in this range.” – bh member nwhincup
“I've been using this leave-in treatment in conjunction with the matching shampoo and conditioner for a few weeks and I just love it. It works to hydrate and detangle my medium length highlighted fine hair leaving it feeling light, soft and quenched. This product, along with the shampoo and conditioner smell amazing! Coconut lovers rejoice – the scent is naturally coconutty, tropical and light.” – bh member Popsicle
“The first thing I noticed was the feel, it was emollient and rich, then the smell, so pretty and almost like a perfume but not sickly. After washing it out, my hair felt moisturised and clean and that smell was amazing. It felt great even after shampooing, not stripped and dry. The next day my hair smelt absolutely gorgeous and clean and felt soft and manageable. Will definitely be repurchasing very soon.” – bh member Sparkles12
“The conditioner is creamy and feels very moisturising. I loved the fragrance too, the combo of shampoo and conditioner works well as its very pleasing to my nose and feels like I am getting aromatherapy while washing my hair. The conditioner spreads well on damp hair and my hair feel super soft on washing it off. My hair looks very manageable and soft to touch and had a sheen to them. Overall, it made me feel like touching my hair throughout the day as it felt really soft.The best part about this conditioner is that it moisturises the hair without weighing it down.” – bh member neha.gamine
“Such a beautifully rich treatment that really moisturises and replenishes my hair. The fragrance of the mask is rich creamy and fairly strong, leaving my hair smelling great for hours following usage. My hair feels thicker and shinier which is a real plus as other masks can leave my hair feeling less moisturised. I cannot believe how soothing and gentle this mask is and how healthy my hair has been feeling. Well done for fighting the battle against poverty also, I love that this product supports the communities that supply their ingredients, something I would love to see other large companies engage in.” – bh member Ellecook
*Based on a survey of 50 beautyheaven Trial Team members.
The products for this Trial Team have been provided by SheaMoisture for the purpose of trial and review. All reviews submitted are the honest, authentic and genuine sentiments of the beautyheaven members participating in this trial.
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