Schwarzkopf is celebrating its 120th birthday with a competition
Back in 1898, a chemist and pharmacist by the name of Hans Schwarzkopf opened a little drugstore in Berlin. Who would’ve guessed the small shop below would become the hair care giant it is today?!
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A few years after opening the drugstore, Schwarzkopf released a powdered shampoo which took out the competition of the time (hair soap bars). And the brand continued to innovate over the years, introducing the first liquid hair wash into the European market, the world’s first soap-free and non-alkaline hair wash and then the first self-pigmenting hair colour for grey hair.
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Now, 120 years after Hans first opened his drugstore, Schwarzkopf is still leading with innovation. In 2018 the brand is highlighting (pun fully intended) the importance of diversity, authenticity and confidence in beauty with their #createyourstyle campaign.
And luckily for you guys, the #createyourstyle campaign involves a chance to win one of 120 #createyourstyle hair care packs, including:
- A Schwarzkopf Shampoo + Conditioner + Treatment
- A Schwarzkopf Volume Powder
- A Schwarzkopf Oil Elixir
To be in the running, all you have to do is upload an image, gif or video to Instagram, or onto the comments of Schwarzkopf’s Facebook post for the competition, showing your individual style and using the hashtag #createyourstyle. And don't forget to tag @schwarzkopfau!
The competition starts today (May 7 2018) and will be running until June 3 2018, with winners selected weekly between those dates. Terms and conditions apply, so make sure to check out the Schwarzkopf Australia Facebook page.
Good luck, beauties!
Do you use Schwarzkopf products? Are you going to enter their birthday competition?